Google keeps changing, but with the latest Google Ads updates, the search giant is making it easier than ever to run successful PPC advertising campaigns that convert more cost-effectively. Here are some of the latest changes to Google Ads which… Continue Reading →
There are many types of cyber attack, some more serious and damaging than others. Whether it’s phishing, malware, denial-of-service attacks or ransomware, all can target vulnerable systems and pose a considerable threat to your business. This article answers the question… Continue Reading →
There is no doubt that technology has changed the way we work today. Perhaps most significantly, it has changed the way we communicate and collaborate in today’s working environments. Whether we are in an office, store, factory or at a… Continue Reading →
Connecting with customers is clearly vital for business success. However, it is not always easy to know exactly who your customer is or what they are seeking. Research is important for uncovering essential information and refining how your business delivers… Continue Reading →
A marketing plan is essential for any successful business, whether you are a start-up, or you have an established business already up and running. A good marketing plan will help your company to grow and keep your brand relevant, ensuring… Continue Reading →
Effective business communication starts from the first contact with a potential customer and extends throughout the lifetime of the relationship. This requires a balance between efficiency, which benefits you – but not necessarily the consumer – and effectiveness, which benefits… Continue Reading →
Today’s businesses can be so focused on chasing new leads and onboarding clients that existing customers can get overlooked. While business growth needs a pipeline of potential clients, customer retention is equally as important. Nurturing your existing clients can be… Continue Reading →
Measuring customer satisfaction has far wider ramifications than merely knowing that they had a smile on their face once they’d made their purchase. A company’s very existence can depend on it. It is, of course, gratifying to know that the… Continue Reading →
More and more of our transactions are being carried out online. As a business, you want your clients to have confidence that when they are dealing with your website, their details are going to be kept secure. Data breaches and… Continue Reading →
Good keyword research will identify the words, phrases and terms people are entering into search engines when they are looking for something that your business can provide. Before investing any significant amount of time into individual search engine optimisation (SEO)… Continue Reading →
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