A small number of customers have received a phishing email with the subject line, “Not renewed”.  It requests payment for a domain name renewal. It instructs the recipient to go to a payment form in an attempt to obtain sensitive… Continue Reading →

What is WordPress and what’s free about it?

WordPress is one of the most powerful content management systems in the world, powering over 26% of all websites. Most people will know WordPress as a vehicle on which you can blog but it is also a platform upon which… Continue Reading →

Tune your PPC advertising – take advantage of Google Ads updates

Google keeps changing, but with the latest Google Ads updates, the search giant is making it easier than ever to run successful PPC advertising campaigns that convert more cost-effectively. Here are some of the latest changes to Google Ads which… Continue Reading →

What is a cyber attack and how can I protect my business?

There are many types of cyber attack, some more serious and damaging than others. Whether it’s phishing, malware, denial-of-service attacks or ransomware, all can target vulnerable systems and pose a considerable threat to your business. This article answers the question… Continue Reading →

How to use technology to improve business collaboration

There is no doubt that technology has changed the way we work today. Perhaps most significantly, it has changed the way we communicate and collaborate in today’s working environments. Whether we are in an office, store, factory or at a… Continue Reading →

How to use business research methods to understand your consumers

Connecting with customers is clearly vital for business success. However, it is not always easy to know exactly who your customer is or what they are seeking. Research is important for uncovering essential information and refining how your business delivers… Continue Reading →

Can you run your campaign with these free marketing tools?

A marketing plan is essential for any successful business, whether you are a start-up, or you have an established business already up and running. A good marketing plan will help your company to grow and keep your brand relevant, ensuring… Continue Reading →

Make your e-commerce business communication effective

Effective business communication starts from the first contact with a potential customer and extends throughout the lifetime of the relationship. This requires a balance between efficiency, which benefits you – but not necessarily the consumer – and effectiveness, which benefits… Continue Reading →

Harness your CRM system to keep your customers happy

Today’s businesses can be so focused on chasing new leads and onboarding clients that existing customers can get overlooked. While business growth needs a pipeline of potential clients, customer retention is equally as important. Nurturing your existing clients can be… Continue Reading →

Customer satisfaction – how and why you should measure it

Measuring customer satisfaction has far wider ramifications than merely knowing that they had a smile on their face once they’d made their purchase. A company’s very existence can depend on it. It is, of course, gratifying to know that the… Continue Reading →

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