Category

Marketing

Tune your PPC advertising – take advantage of Google Ads updates

Google keeps changing, but with the latest Google Ads updates, the search giant is making it easier than ever to run successful PPC advertising campaigns that convert more cost-effectively. Here are some of the latest changes to Google Ads which… Continue Reading →

How to use technology to improve business collaboration

There is no doubt that technology has changed the way we work today. Perhaps most significantly, it has changed the way we communicate and collaborate in today’s working environments. Whether we are in an office, store, factory or at a… Continue Reading →

Can you run your campaign with these free marketing tools?

A marketing plan is essential for any successful business, whether you are a start-up, or you have an established business already up and running. A good marketing plan will help your company to grow and keep your brand relevant, ensuring… Continue Reading →

Make your e-commerce business communication effective

Effective business communication starts from the first contact with a potential customer and extends throughout the lifetime of the relationship. This requires a balance between efficiency, which benefits you – but not necessarily the consumer – and effectiveness, which benefits… Continue Reading →

Better keyword research – understand and map your keyword universe

Good keyword research will identify the words, phrases and terms people are entering into search engines when they are looking for something that your business can provide. Before investing any significant amount of time into individual search engine optimisation (SEO)… Continue Reading →

Social media marketing – carving out a strategy that works

The proliferation of paid streaming services, DVRs and ad blockers means that we are all now seeing, watching and engaging with fewer advertisements than we were just a few short years ago. Although most consumers would likely be quick to… Continue Reading →

A beginner’s guide to SEO: What you need to know in 2019

SEO is a big topic in the digital world, so we’ve created a quick guide to help you get started and get that hard-working website of yours found on Google in 2019. Firstly, what is SEO? SEO stands for Search… Continue Reading →

When is inverted pyramid writing the best SEO technique?

If you’re looking to improve your search engine results, inverted pyramid writing is one of the best SEO techniques. By front-loading information in your content and including your preferred keywords as early as possible, you’re doing wonders for both your… Continue Reading →

Do you want to get your website onto the first page in Google search?

Securing a prominent ranking position in search engine results pages (SERPs) for relevant keywords and phrases is an essential marketing objective for most businesses. Although many of the top-ranking positions in SERPs are occupied by high-profile businesses and corporations, this… Continue Reading →