Category

Marketing

How to find new customers without spamming them – here are 7 tips

Research shows that the average office worker receives over 100 business emails each day. This means it is increasingly difficult for companies who use business email to communicate with their customers to get their message across. The main risk here… Continue Reading →

How to start an online clothing business

Starting an online clothing business can be a very rewarding experience, provided that you have a clear vision and goals. Whether you are looking to create a simple everyday clothing line or a more sophisticated collection, this post will give… Continue Reading →

Dig deeper into your social media marketing with these 10 tracking metrics

The only way to know whether your social media marketing efforts are helping you to achieve your short and long term business goals is to track a range of key performance metrics. Here are 10 metrics that will enhance your… Continue Reading →

Can I use WhatsApp? Secure collaboration tools for today’s virtual teams

The swift pace of technological advancement has prompted huge changes in the way we communicate in our working lives. Phones are no longer devices solely for speaking to other people; in fact, they’re more likely to be used for email,… Continue Reading →

How a business blog can improve your small business sales

If you’re new to selling online you might ask, what is blogging? A blog can be a standalone website or section of a website, where you can publish articles or short-form content that’s regularly updated. As a digital business, you… Continue Reading →

5 ways to connect with your customers online

When starting an online business, it’s vital to raise awareness of your website and the service and/or products you offer. In an ideal world, you will build an online community. Connecting with your customers when starting an online business Your… Continue Reading →

Going for a premium pricing strategy

Whether you are a sole trader, an SME or a corporate, your pricing strategy will contribute significantly to the ultimate fate of the enterprise. Implementing a premium pricing strategy could well be a very profitable move for you… Premium pricing… Continue Reading →

Create your first website with this beginner’s guide

The vast majority of businesses already have a website of their own. But if you a new start-up or are one of the few that would like an online presence but doesn’t currently have one, what are your options? When… Continue Reading →

What is website maintenance and why is it important?

There are a number of common reasons why website maintenance is needed – content changes, corruption (accidental or mischievous), the law changes, your requirements change, or maybe the developer didn’t understand them in the first place and correction is required…. Continue Reading →