Category

Marketing

What is website maintenance and why is it important?

There are a number of common reasons why website maintenance is needed – content changes, corruption (accidental or mischievous), the law changes, your requirements change, or maybe the developer didn’t understand them in the first place and correction is required…. Continue Reading →

Discover easy, DIY SEO

We know getting started with Search Engine Optimisation(SEO) can be mind-boggling so we’re super excited to introduce rankingCoach, a step-by-step DIY SEO tool designed specifically for small and medium businesses. With rankingCoach, you can boost your search engine visibility without… Continue Reading →

Create your first website with this beginner’s guide

The vast majority of businesses already have a website of their own. But if you a new start-up or are one of the few that would like an online presence but doesn’t currently have one, what are your options? When… Continue Reading →

Tune your PPC advertising – take advantage of Google Ads updates

Google keeps changing, but with the latest Google Ads updates, the search giant is making it easier than ever to run successful PPC advertising campaigns that convert more cost-effectively. Here are some of the latest changes to Google Ads which… Continue Reading →

How to use technology to improve business collaboration

There is no doubt that technology has changed the way we work today. Perhaps most significantly, it has changed the way we communicate and collaborate in today’s working environments. Whether we are in an office, store, factory or at a… Continue Reading →

Can you run your campaign with these free marketing tools?

A marketing plan is essential for any successful business, whether you are a start-up, or you have an established business already up and running. A good marketing plan will help your company to grow and keep your brand relevant, ensuring… Continue Reading →

Make your e-commerce business communication effective

Effective business communication starts from the first contact with a potential customer and extends throughout the lifetime of the relationship. This requires a balance between efficiency, which benefits you – but not necessarily the consumer – and effectiveness, which benefits… Continue Reading →

Better keyword research – understand and map your keyword universe

Good keyword research will identify the words, phrases and terms people are entering into search engines when they are looking for something that your business can provide. Before investing any significant amount of time into individual search engine optimisation (SEO)… Continue Reading →

Social media marketing – carving out a strategy that works

The proliferation of paid streaming services, DVRs and ad blockers means that we are all now seeing, watching and engaging with fewer advertisements than we were just a few short years ago. Although most consumers would likely be quick to… Continue Reading →