Consumers nowadays are bombarded by emails and many will get deleted before being read. People are selective about which ones they open and will look carefully at the subject line and the email address in order to filter out the… Continue Reading →

Customer support is more important than ever. Here’s how social media can help

There was once a time when customer support was delivered solely via phone, but as our lives have become increasingly interconnected and digital platforms have evolved, we have all collectively come to expect brands to provide an easily accessible omnichannel… Continue Reading →

Using social media to sell online and build brand awareness

Social media has traditionally been used to engage with audiences and raise brand awareness. Ecommerce businesses are now using social media to sell online and build brand awareness. So, how do you sell online in this way? Social commerce is… Continue Reading →

Dig deeper into your social media marketing with these 10 tracking metrics

The only way to know whether your social media marketing efforts are helping you to achieve your short and long term business goals is to track a range of key performance metrics. Here are 10 metrics that will enhance your… Continue Reading →

I have social media – why do I need a website?

Today, approximately 20% of small businesses are opting to use social media platforms instead of investing in their own website [1]. The website building process can feel a little like purchasing a property – lots of work to make it… Continue Reading →

Social media marketing – carving out a strategy that works

The proliferation of paid streaming services, DVRs and ad blockers means that we are all now seeing, watching and engaging with fewer advertisements than we were just a few short years ago. Although most consumers would likely be quick to… Continue Reading →

Ten tips to grow your business with social media

A considered social media strategy is an essential component of every modern digital marketing strategy and the benefits of social media for business are myriad. Here are just 10 of the most significant. Benefit from enhanced brand awareness The potential… Continue Reading →

5 benefits of using Social Media Marketing to connect with your target audience

Since more than 3 billion people are now on social media, developing an effective social media marketing strategy is more important than ever before for businesses wanting to increase their visibility and long-term success. Increase traffic to your most important… Continue Reading →

Stay safe from cyber-crime while working from home

Since the start of the Covid-19 pandemic, office workers have had to quickly adapt the way in which they interact and work with each other. The most notable change has been the huge surge in people working from home. This… Continue Reading →

An SSL certificate will show your business website is secure

Creating a website isn’t as simple as it once was, especially if your website has a commercial purpose. Some extra expenses are minor, such as the cost of domain names. Others are significant including developing additional functionality and adapting it… Continue Reading →

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