When you’re running a small business, your website shouldn’t feel like another full-time job. Wix and Squarespace are big names in the website builder world, packed with features and slick designs – but sometimes, that’s part of the problem. Not everyone wants to micro-manage hundreds of design settings or get buried in technical jargon. That’s why we’re going to explore Wix vs Squarespace and Website Builder.
If you’re after a simpler way to build a professional, modern site – especially if you’ve never done it before – names.co.uk’s Website Builder offers an easy-to-use alternative with everything you need and nothing you don’t.
In this comparison guide, we’ll explore the pros and cons of Wix, Squarespace and name.co.uk’s Website Builder to help you decide which one best suits your goals.
Wix vs Squarespace and Website Builder: At a Glance
| Feature | Wix | Squarespace | Website Builder |
|---|---|---|---|
| Ease of Use | Drag-and-drop editor with lots of freedom, but can be overwhelming and hard to keep tidy. | Structured layouts that are easy to use, with some limits on flexibility. | Aimed at beginners, with AI-guided setup and a simple, intuitive dashboard. |
| Design & Templates | Over 900 templates across many industries. Quality varies across templates. | Templates ideal for creatives and service-led businesses. | A selection of professional templates that are fully mobile-ready, with smart design tools that adjust to your needs. |
| E-Commerce | Advanced features like multichannel selling and abandoned cart recovery. Checkout can feel clunky. | Product pages, inventory tools and built-in shipping options. | All the essentials – product listings, local shipping and variants – with more features available on higher plans. |
| SEO & Marketing | Advanced SEO features with lots of customisation, but may be complex for beginners. | SEO tools with step-by-step guidance. | Built-in SEO tools to boost search visibility, plus easy social media integration. |
| Support | 24/7 support (on selected plans), large online help centre. | Live chat and email support with guides. | UK-based support available seven days a week, backed by a detailed knowledge base. |
Key Features in Detail: Wix vs Squarespace and Website Builder
Ease of Use
For small businesses, time is tight. You don’t want to spend days learning how to build your website – you want something that works, looks good and doesn’t require a design degree to manage. A platform that’s easy to get started with (and even easier to update) means you can stay focused on running your business, not learning code.
- Wix: Drag-and-drop editor with loads of freedom, but it can be overwhelming and hard to keep tidy
- Squarespace: Clean, structured layouts that are easy to use, but you trade off flexibility
- Website Builder: Aimed at beginners, with AI-guided setup and a simple, intuitive dashboard
Design Structure and Capabilities
Your website is often the first impression someone gets of your business. A clean, professional design helps build trust straight away. But not every small business has the time (or interest) in tinkering with endless layout options. Good templates and mobile responsiveness do a lot of the heavy lifting for you.
These are the key design capabilities you need to be aware of:
- Wix: Over 900 templates across multiple industries, though quality varies
- Squarespace: Stylish, modern templates that work well for creatives and service-led businesses
- Website Builder: A selection of professional templates that are fully mobile-ready, with smart design tools that adjust to your needs
E-Commerce Services and Tools
Selling online isn’t just for big businesses anymore. Whether you’re shipping products, taking bookings or selling services, having e-commerce tools built in means fewer apps to juggle and less setup hassle. For your customers, it means a smoother buying experience – and that’s what keeps them coming back.
- Wix: Features like multichannel selling and abandoned cart recovery, but the checkout process can feel clunky
- Squarespace: Product pages, inventory tools and shipping options built in
- Website Builder: All the essentials – product listings, local shipping, and variants – with more features available on higher plans
SEO Tools
A great site won’t help if no one can find it. SEO (search engine optimisation) helps your business get seen on Google, while integrated marketing tools let you connect with customers where they already are – on social media.
For a small business, these tools can make the difference between an online brochure and a website that actually brings in business.
- Wix: Advanced SEO features with lots of customisation, but a bit much for beginners
- Squarespace: Simple SEO options with step-by-step guidance, but almost too simple
- Website Builder: Built-in SEO tools to boost your search visibility, plus easy social media integration
Security and Customer Support
When something goes wrong – or you’re just stuck – you want help from someone who understands what you’re trying to do. Fast, reliable support saves time, reduces stress and keeps your website working for your business, not against it.
- Wix: 24/7 support (on some plans) plus a big online help centre
- Squarespace: Live chat and email support with detailed guides
- Website Builder: UK-based support available seven days a week, backed by a detailed knowledge base
Our Expert Opinion: Wix vs Squarespace and Website Builder
After comparing Wix vs Squarespace and names.co.uk Website Builder across key areas, it’s clear that the better option depends on your specific needs.
Squarespace
If you’re a small business owner, creative professional or service provider who values structured templates and streamlined e-commerce tools, Squarespace is for you.
Wix
If you need a flexible, customisable website—perfect for blogs, complex product catalogues, or visually unique brand presentations, Wix might be best for you.
names.co.uk’s Website Builder
If you want a reliable all-rounder which has an AI assitant and a easy-to-use design interface that gives you everything you need to get online, Website Builder is definitly the best option.
Wix vs Squarespace and Website Builder: The Verdict
Wix and Squarespace both offer impressive tools – no question. If you enjoy the detail and want maximum creative control, they’re worth considering. But if what you really need is a solid, good-looking site without the steep learning curve, names.co.uk Website Builder might be the simpler, smarter option.
It’s built for everyday users. No faffing with code. No decision paralysis from too many template tweaks. Just a clean, guided experience that helps you get your business online – and looking the part – with minimal fuss.
Frequently Ask Questions
Which website builder is best for beginners?
Choosing the right website builder as a beginner depends on how intuitive the platform is and the level of guidance offered.
Each of the following options provides a user-friendly interface, but with unique advantages:
- Wix offers guided ADI (Artificial Design Intelligence) to build sites too much without technical know-how
- Squarespace is known for a structured editor that limits mistakes
- Website Builder provides an intuitive interface with AI support and UK-based customer service
For beginners wanting simplicity with reliable support, Website Builder is an excellent option, especially for UK-based users.
Which platform has the best e-commerce capabilities?
Your choice of website builder should reflect the scale and complexity of your online shop.
Here’s how each platform stacks up for e-commerce:
- Wix supports multichannel selling and flexible product options but has a less polished checkout experience
- Squarespace includes built-in tools for inventory and shipping, ideal for small-to-medium shops
- Website Builder offers integrated e-commerce features with localised shipping and payment tools
If you’re a UK-based business selling online, Website Builder strikes a strong balance between simplicity and features.
Which builder is best for SEO and visibility on Google?
Getting found online depends heavily on your website’s SEO tools and how easily they can be implemented.
Each builder includes tools for search optimisation, with some differences:
- Wix offers granular SEO settings and structured data increasing complexity
- Squarespace provides built-in SEO guidance and URL structuring, but can be too basic
- Website Builder includes easy-to-use SEO tools designed to boost rankings with minimal effort
For users seeking local support with built-in SEO tools, Website Builder provides a straightforward, effective solution.
What support can I expect with each platform?
Access to quality support can make or break your experience with a website builder.
Here’s what you can expect from each provider:
- Wix offers 24/7 support on premium plans and a detailed help centre
- Squarespace has live chat and a strong knowledge base, but no phone support
- Website Builder provides UK-based support 7 days a week, along with phone and online ticketing
If personalised, localised assistance is important to you, Website Builder delivers standout customer care.
