A steady consumer shift to online shopping has been happening for years, and statistics sourced from https://www.ons.gov.uk show that by mid-2019, 20% of all UK retail sales were online.

Then in Q1 2020, the Covid-19 pandemic occurred, and, almost overnight, consumer shopping habits changed. Online shopping increased month by month, and according to the Salesforce Shopping Index, Q4 2020 culminated in a 56% growth from 2019.

Many companies, such as luxury retailer Mytheresa and cosmetics giant Natura & Co, reported incredibly strong Q4 online sales as shoppers worldwide turned to shopping online for their Christmas gifts.

Even as the Covid-19 pandemic gradually winds down, many people believe that this shift to online shopping is set to stay, as consumer shopping habits have changed for good.

Luckily, with our Website Builder Shop, it’s easier than ever to sell your products online and capitalise on the boom in online sales during the run-up to Christmas. With fantastic features, such as voucher codes that allow you to run special Christmas promotions and a “Similar Products” section that advertises products like the one the customer is currently viewing, you’ll find it easier than ever to promote and sell your products to interested consumers.

You can even set up flexible Christmas delivery methods, with discounts for those who buy multiple products, providing your customers with delivery dates and prices that suit them best.

Once you’ve taken your business online, you’ll never look back. With online shopping almost certain to continue its year on year rise, you’ll be safeguarding your sales for the next few years as you take advantage of new consumer shopping habits.

Make 2021 your most profitable Christmas ever. Reach more customers quickly and easily with the powerful and user-friendly features of our Website Builder Shop.