Email marketing is an incredibly effective channel for marketing a business, and automated targeted messages can be hugely successful conversion tools.

A successful email marketing campaign can increase engagement with your products and services that convert into sales. Here are five simple ways to use automated business email marketing for your business:

1. Ask for feedback

When a potential customer contacts the business, you should have a follow-up message ready to go out immediately. However, in addition to a basic follow-up message, starting a two-way conversation that invites engagement builds a closer relationship between your brand and the consumer.

Asking for feedback on products or services does two key things; customers feel that your business values their opinions and you can gain data onto what customers like, dislike, and feel could be improved. This connection will draw customers into wanting to engage with your business further, creating the sense that they have a personal stake in it.

2. Sales trigger

When a consumer makes a purchase from you, your business should automatically send a follow-up message. This should thank the customer for their purchase but can also be an opportunity to sell other items. A great way to bring customers back is to include a discount code to boost conversions.

Your automated message triggered by a purchase could say something simple but engaging, such as ‘Since you loved [item purchased], we thought you’d love [insert a related item] too! Enjoy a [percentage] discount for this purchase as a thanks for shopping with us’. Include some details about why the customer would like the suggested product and a link where they can purchase it.

3. Form submission

Every time a visitor to your business’s website has to fill in a form – contact forms, subscription, a form to download resources, and so forth – you should have a marketing email queued to go out immediately once you receive the form. A follow-up encourages people to come back to your business again and again. Make sure you’re using a form tool that integrates with email marketing software. The whole process should be seamlessly automated, so that your marketing manager can access reports to see what forms are working and how they can be improved.

4. Abandoned cart

When a customer doesn’t finish a purchase, it’s highly likely that a problem stopped them. The business will want to find out what the problem is as soon as possible so that other customers don’t abandon their carts for the same reason. If a customer leaves their shopping cart with non-purchased goods, automatically send them a message asking what went wrong and gently reminding them about their cart. You could even send a discount code to encourage them to finish their purchase.

5. Thank you

Customers like to feel valued and to know that the businesses they support are human. Acknowledging your customers helps them to trust your brand and come back again and again. A simple and sincere message of thanks will make your customers feel valued.

Perfecting automated business email marketing will take time and effort, but will bring your business to the next level.

While email marketing is a key tool for an established business, its important to first make sure you have your email hosting set up to match your business domain name. Find out more about getting your personalised email address.