What do you need to consider when starting up your new business? One of the most important is how you present and brand it? You want your customers to be able to find you easily when they first search online. Make sure that you make a good first impression. You want them to come back to you either for repeat business or after they’ve researched the competition.
Getting your branding right is the key to success so that you stand out above your competitors and you garner your customers’ attention and trust.
Setting up a business email address
When you set up your domain name, you’ll put careful thought into what you plan to call your business so it’s clear what you’re offering. In highly competitive sectors, you may need to be creative to work out what makes you different and reflect this in your domain name. Once you’ve decided on a domain name and registered it, your registrar will make it easy for you to set up your business email address.
Having a business email address reinforces your business branding. It means that your customers are more likely to recognise and to trust you. Not only from what they see from you in their email inbox but across all of your business communications. It presents a professional image and reinforces your brand so that each time you send an email, the name of your business is reinforced.
What email address name to use
Making your domain and business email address easy to remember should encourage repeat business and helps to develop customer loyalty. Try to make sure that the name is not too long, whilst making it clear what your business does. Imagine for a moment that your business name is Turbos’ and that you sell car tyres. Clearly, your domain name and email address will be more memorable for your customers if you make it turbotyres.co.uk.
You need to consider how much storage and also how many email addresses your business is likely to need. Separate email addresses, such as firstname.lastname@example.org or email@example.com, mean that customer enquiries can be directed to the right department. Your staff might use these addresses as shared inbox, so that nothing is overlooked in the event of staff absence or a change of personnel.
Setting up an email format
When you set up the email addresses for your business, you’ll need to decide on a format. Smaller companies often choose to use just the first name followed by @yourwebsitename.co.uk, but this can be problematic if two people have the same name. You can decide whether to use the first and second name as one word or whether you follow the common practice of firstname.secondname, for example, firstname.lastname@example.org.
A professional-looking business email can make the difference between you and your competitor. Don’t settle for a generic ‘freemail’ account. Who would you buy from – email@example.com or firstname.lastname@example.org?
Got 5 minutes?
Check out our tips for managing your business emails.