When starting an online business, one of the most critical decisions is selecting the right domain name.

Choosing a domain name

A domain name is the address your customers will type in their browser search bar to locate your website. However, this domain name is so much more than an address. It represents your online identity and the public image of your brand. A memorable name plays a vital part in bringing visitors to your website. It is also crucial that your domain name is unique; it cannot be the same or very similar to another website name.

So, how can you tell if your domain name is unique?

It’s important to do your research as there is a strong chance that a domain name is already in use. Research your name thoroughly using domain name generators and search for keywords and trademarks to make sure your chosen name is not a copy of another site or business. If it is, legal action could ensue and you may be forced to start again with a new domain name.

It is important to remember that sole traders do not need to register their businesses with Companies House. This means company searches may not show up every business name in use. It’s also useful to carry out internet searches and to run a free search on the National Business Register website. This website contains the names used by millions of sole traders in the UK.

The UK Trademark Register is located on the Intellectual Property Office (IPO) website and can be used to search registered trademarks.

Protect your online business

Once you have selected the domain name you wish to use when starting your online business, it’s a good idea to claim it in every possible way. You can purchase your domain name on our website. It is advisable to also purchase similar names or potential misspellings of the name to keep your site visible and avoid confusion. Don’t forget to set up social media accounts across all popular platforms so you can achieve full brand coverage in future.

Choose a sharp, memorable creative domain name and you will give your online business a head-start in achieving online success. Start your search now!