A marketing plan is essential for any successful business, whether you are a start-up, or you have an established business already up and running. A good marketing plan will help your company to grow and keep your brand relevant, ensuring you retain the customers you have worked so hard to win in the first place.

There is a wide selection of free marketing tools out there, supporting various aspects of the marketer’s role and giving you the opportunity to try different offerings without risk.

Here, we take a brief look at some of these free marketing tools.


Grammarly is a free tool that can be installed as an app on your computer. It checks your work for spelling, grammar, style errors and even plagiarism.

Google Drive

Cloud-based storage is increasingly used by businesses and individuals as a back-up for data held on personal computers or as a central storage system, enabling marketers to share and access documents from any internet-connected device, in any location. Google Drive comes with 15 GB of free storage. This is ideal to try before you buy additional storage, if indeed extra storage is necessary.


Google’s free email tool, Gmail, offers 15 GB of free storage and allows you to use either Gmail or non-Gmail addresses. The tool delivers emails instantly to your device via push notification.

Google Keyword Tool

Google’s Keyword Tool allows marketers to identify trends and research what people are searching for online. The tool is valuable in identifying keywords to improve the search engine optimisation (SEO) of your own website.

Google Analytics

Google Analytics (another Google tool!) can provide free analysis of your website traffic, such as visitor numbers and the content they are engaging with. This can help you to direct your marketing efforts more effectively.


Buffer is a social media management platform where you can manage multiple social media channels such as Facebook, Instagram and Twitter. The tool allows you to schedule social media posts and analyse the performance of your channels.


One of the most popular free tools for website and blog creation is WordPress. The open-source tool allows you to create a website or blog and includes a range of features such as customisable designs, endless free and paid themes and plug-ins.


An alternative tool for website or blog creation.


Evernote is a note-taking tool that is ideal for storing lists, marketing ideas, webpages and more. The app syncs your notes, making them available to you anywhere. The app is also searchable, enabling you to quickly find what you’re looking for.


Doodle is a handy tool that takes the time out of organising meetings by sending a poll to participants, establishing dates and times at which everyone is available.

SERP Robot

This search engine ranking performance (SERP) tool will show you the Google position of a website based upon specific keywords. This is particularly useful in comparing your website to that of your competitors, giving you the insight you need to improve your online presence.