{"id":7511,"date":"2026-08-11T15:42:08","date_gmt":"2026-08-11T14:42:08","guid":{"rendered":"https:\/\/www.names.co.uk\/support\/?post_type=ht_kb&#038;p=7511"},"modified":"2026-08-11T15:42:08","modified_gmt":"2026-08-11T14:42:08","slug":"features-analytics","status":"publish","type":"ht_kb","link":"https:\/\/www.names.co.uk\/support\/articles\/features-analytics\/","title":{"rendered":"Features &#8211; Analytics"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\">Learn how to track traffic and understand how people use your site<\/h4>\n\n\n\n<p>Macaly includes analytics out of the box. As soon as you publish your site or app, data starts collecting automatically. There is no setup required and no external service to connect.<\/p>\n\n\n\n<p>You don\u2019t need Google Analytics, Plausible, or any other analytics tool. Everything works the moment your project goes live.<\/p>\n\n\n\n<p>This means you can start learning from real traffic immediately instead of delaying decisions because tracking isn\u2019t ready yet.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What you see at a glance<\/strong><\/h2>\n\n\n\n<p>At the top of the analytics dashboard, you\u2019ll see a high-level overview of your traffic:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Page views<\/strong> \u2013 how many pages were viewed<\/li>\n\n\n\n<li><strong>Visits<\/strong> \u2013 how many sessions occurred<\/li>\n\n\n\n<li><strong>Visitors<\/strong> \u2013 how many unique people visited<\/li>\n\n\n\n<li><strong>Visit duration<\/strong> \u2013 how long visitors stayed on average<\/li>\n\n\n\n<li><strong>Bounce rate<\/strong> \u2013 how many visits ended after a single page<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2168\" height=\"1356\" src=\"https:\/\/www.names.co.uk\/support\/wp-content\/uploads\/2026\/08\/Macaly20Design20v120Analytics.webp\" alt=\"Macaly Design V1 Analytics\" class=\"wp-image-7512\" srcset=\"https:\/\/www.names.co.uk\/support\/wp-content\/uploads\/2026\/08\/Macaly20Design20v120Analytics.webp 2168w, https:\/\/www.names.co.uk\/support\/wp-content\/uploads\/2026\/08\/Macaly20Design20v120Analytics-300x188.webp 300w, https:\/\/www.names.co.uk\/support\/wp-content\/uploads\/2026\/08\/Macaly20Design20v120Analytics-1024x640.webp 1024w, https:\/\/www.names.co.uk\/support\/wp-content\/uploads\/2026\/08\/Macaly20Design20v120Analytics-768x480.webp 768w, https:\/\/www.names.co.uk\/support\/wp-content\/uploads\/2026\/08\/Macaly20Design20v120Analytics-50x31.webp 50w, https:\/\/www.names.co.uk\/support\/wp-content\/uploads\/2026\/08\/Macaly20Design20v120Analytics-1536x961.webp 1536w, https:\/\/www.names.co.uk\/support\/wp-content\/uploads\/2026\/08\/Macaly20Design20v120Analytics-2048x1281.webp 2048w\" sizes=\"auto, (max-width: 2168px) 100vw, 2168px\" \/><\/figure>\n\n\n\n<p>These metrics give you a quick answer to questions like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Are people actually visiting my site?<\/li>\n\n\n\n<li>Is traffic growing or flat?<\/li>\n\n\n\n<li>Are visitors staying or leaving immediately?<\/li>\n<\/ul>\n\n\n\n<p>Metrics update automatically as traffic comes in and give you a quick sense of whether your site is being discovered and engaged with.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Viewing traffic over time<\/strong><\/h2>\n\n\n\n<p>Below the summary metrics is a timeline graph showing how traffic changes over time.<\/p>\n\n\n\n<p>You can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Change the time range (for example, last 7, 30, or 90 days)<\/li>\n\n\n\n<li>Use preset ranges or select custom dates<\/li>\n\n\n\n<li>Compare trends after launches, posts, or campaigns<\/li>\n<\/ul>\n\n\n\n<p>This is useful for understanding the impact of specific actions, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Publishing new content<\/li>\n\n\n\n<li>Sharing a link on social media<\/li>\n\n\n\n<li>Launching a new page or feature<\/li>\n<\/ul>\n\n\n\n<p>For example, a spike in visitors shortly after sharing a link tells you that channel is working.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2168\" height=\"1356\" src=\"https:\/\/www.names.co.uk\/support\/wp-content\/uploads\/2026\/08\/new-ANALYTICS2.webp\" alt=\"New ANALYTICS2\" class=\"wp-image-7515\" srcset=\"https:\/\/www.names.co.uk\/support\/wp-content\/uploads\/2026\/08\/new-ANALYTICS2.webp 2168w, https:\/\/www.names.co.uk\/support\/wp-content\/uploads\/2026\/08\/new-ANALYTICS2-300x188.webp 300w, https:\/\/www.names.co.uk\/support\/wp-content\/uploads\/2026\/08\/new-ANALYTICS2-1024x640.webp 1024w, https:\/\/www.names.co.uk\/support\/wp-content\/uploads\/2026\/08\/new-ANALYTICS2-768x480.webp 768w, https:\/\/www.names.co.uk\/support\/wp-content\/uploads\/2026\/08\/new-ANALYTICS2-50x31.webp 50w, https:\/\/www.names.co.uk\/support\/wp-content\/uploads\/2026\/08\/new-ANALYTICS2-1536x961.webp 1536w, https:\/\/www.names.co.uk\/support\/wp-content\/uploads\/2026\/08\/new-ANALYTICS2-2048x1281.webp 2048w\" sizes=\"auto, (max-width: 2168px) 100vw, 2168px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Filtering your data<\/strong><\/h2>\n\n\n\n<p>Macaly lets you filter analytics data to focus on specific segments of traffic.<\/p>\n\n\n\n<p>You can filter traffic by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Page path<\/strong> \u2013 see analytics for a specific page<\/li>\n\n\n\n<li><strong>Country<\/strong> \u2013 understand where visitors are located<\/li>\n\n\n\n<li><strong>Device<\/strong> \u2013 desktop, mobile, or tablet<\/li>\n\n\n\n<li><strong>Operating system<\/strong><\/li>\n\n\n\n<li><strong>Browser<\/strong><\/li>\n\n\n\n<li><strong>Referrer<\/strong> \u2013 where visitors came from<\/li>\n\n\n\n<li><strong>UTM tags<\/strong> \u2013 track campaign links<\/li>\n<\/ul>\n\n\n\n<p>This helps you understand where traffic comes from and how different audiences behave.<\/p>\n\n\n\n<p>For example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Which pages attract the most visitors?<\/li>\n\n\n\n<li>Are people coming from search engines or social platforms?<\/li>\n\n\n\n<li>Does traffic from a specific campaign behave differently?<\/li>\n\n\n\n<li>Do mobile users behave differently than desktop users?<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2168\" height=\"1356\" src=\"https:\/\/www.names.co.uk\/support\/wp-content\/uploads\/2026\/08\/new0ANALYTICS3.webp\" alt=\"New0analytics3\" class=\"wp-image-7513\" srcset=\"https:\/\/www.names.co.uk\/support\/wp-content\/uploads\/2026\/08\/new0ANALYTICS3.webp 2168w, https:\/\/www.names.co.uk\/support\/wp-content\/uploads\/2026\/08\/new0ANALYTICS3-300x188.webp 300w, https:\/\/www.names.co.uk\/support\/wp-content\/uploads\/2026\/08\/new0ANALYTICS3-1024x640.webp 1024w, https:\/\/www.names.co.uk\/support\/wp-content\/uploads\/2026\/08\/new0ANALYTICS3-768x480.webp 768w, https:\/\/www.names.co.uk\/support\/wp-content\/uploads\/2026\/08\/new0ANALYTICS3-50x31.webp 50w, https:\/\/www.names.co.uk\/support\/wp-content\/uploads\/2026\/08\/new0ANALYTICS3-1536x961.webp 1536w, https:\/\/www.names.co.uk\/support\/wp-content\/uploads\/2026\/08\/new0ANALYTICS3-2048x1281.webp 2048w\" sizes=\"auto, (max-width: 2168px) 100vw, 2168px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Page-level insights<\/strong><\/h2>\n\n\n\n<p>Macaly shows a list of your <strong>most viewed pages<\/strong>.<\/p>\n\n\n\n<p>This helps you quickly identify:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Which pages perform best<\/li>\n\n\n\n<li>Which pages get little or no attention<\/li>\n\n\n\n<li>Where visitors spend most of their time<\/li>\n<\/ul>\n\n\n\n<p>If you\u2019re running experiments, landing pages, or content-driven sites, this is often the fastest way to see what\u2019s working.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Referrers and traffic sources<\/strong><\/h2>\n\n\n\n<p>The <strong>Referrers<\/strong> section shows where visitors came from before landing on your site.<\/p>\n\n\n\n<p>This can include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Search engines like Google or Bing<\/li>\n\n\n\n<li>Social platforms<\/li>\n\n\n\n<li>Other websites<\/li>\n\n\n\n<li>Direct visits (typing the URL or using bookmarks)<\/li>\n<\/ul>\n\n\n\n<p>Seeing referrers helps you understand which channels are driving traffic and which ones have the potential to scale.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Countries and devices<\/strong><\/h2>\n\n\n\n<p>Macaly also breaks down traffic by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Country<\/strong> \u2013 where visitors are located<\/li>\n\n\n\n<li><strong>Device type<\/strong> \u2013 desktop, mobile, or tablet<\/li>\n<\/ul>\n\n\n\n<p>These insights can influence decisions such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Optimizing for mobile if most traffic comes from phones<\/li>\n\n\n\n<li>Writing content for specific regions or languages<\/li>\n\n\n\n<li>Understanding how global your audience is becoming<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2168\" height=\"1356\" src=\"https:\/\/www.names.co.uk\/support\/wp-content\/uploads\/2026\/08\/new-ANALYTICS4.webp\" alt=\"New ANALYTICS4\" class=\"wp-image-7514\" srcset=\"https:\/\/www.names.co.uk\/support\/wp-content\/uploads\/2026\/08\/new-ANALYTICS4.webp 2168w, https:\/\/www.names.co.uk\/support\/wp-content\/uploads\/2026\/08\/new-ANALYTICS4-300x188.webp 300w, https:\/\/www.names.co.uk\/support\/wp-content\/uploads\/2026\/08\/new-ANALYTICS4-1024x640.webp 1024w, https:\/\/www.names.co.uk\/support\/wp-content\/uploads\/2026\/08\/new-ANALYTICS4-768x480.webp 768w, https:\/\/www.names.co.uk\/support\/wp-content\/uploads\/2026\/08\/new-ANALYTICS4-50x31.webp 50w, https:\/\/www.names.co.uk\/support\/wp-content\/uploads\/2026\/08\/new-ANALYTICS4-1536x961.webp 1536w, https:\/\/www.names.co.uk\/support\/wp-content\/uploads\/2026\/08\/new-ANALYTICS4-2048x1281.webp 2048w\" sizes=\"auto, (max-width: 2168px) 100vw, 2168px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why built-in analytics are useful<\/strong><\/h2>\n\n\n\n<p>Because analytics are built into Macaly, you avoid common problems with external tools:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>No scripts to install<\/li>\n\n\n\n<li>No cookie banners or complex configuration<\/li>\n\n\n\n<li>No waiting period before data appears<\/li>\n<\/ul>\n\n\n\n<p>Data is collected automatically from day one, which helps you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Test ideas faster<\/li>\n\n\n\n<li>Identify channels worth doubling down on<\/li>\n\n\n\n<li>Make decisions based on real usage instead of guesses<\/li>\n<\/ul>\n\n\n\n<p>The goal is not to overwhelm you with data, but to give you just enough insight to understand what\u2019s working and what deserves more attention.<\/p>\n\n\n\n<p>If you have any further questions, simply\u00a0<strong><a href=\"https:\/\/www.names.co.uk\/support\/articles\/how-to-open-a-support-enquiry\/\">raise a support request<\/a>\u00a0<\/strong>from within your Online Control Panel or call us on\u00a0<strong>0345 363 3633<\/strong>. Our Customer Care team is here to help and ready to assist you with your enquiry.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn how to track traffic and understand how people use your site Macaly includes analytics out of the box. As soon as you publish your site or app, data starts collecting automatically. There is no setup required and no external service to connect. You don\u2019t need Google Analytics, Plausible, or any other analytics tool. Everything [&hellip;]<\/p>\n","protected":false},"author":31,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":"","_members_access_role":[],"_members_access_error":""},"ht-kb-category":[294],"ht-kb-tag":[295],"class_list":["post-7511","ht_kb","type-ht_kb","status-publish","format-standard","hentry","ht_kb_category-macaly-ai-vibe-coding-tool","ht_kb_tag-macaly"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Features - Analytics - Support Centre - names.co.uk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.names.co.uk\/support\/articles\/features-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Features - Analytics - Support Centre - names.co.uk\" \/>\n<meta property=\"og:description\" content=\"Learn how to track traffic and understand how people use your site Macaly includes analytics out of the box. 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