{"id":17104,"date":"2026-06-08T09:16:37","date_gmt":"2026-06-08T09:16:37","guid":{"rendered":"https:\/\/www.names.co.uk\/blog\/?p=17104"},"modified":"2026-06-24T09:17:40","modified_gmt":"2026-06-24T09:17:40","slug":"a-blue-shift-for-people-and-planet-our-esg-progress-in-2024-25","status":"publish","type":"post","link":"https:\/\/www.names.co.uk\/blog\/a-blue-shift-for-people-and-planet-our-esg-progress-in-2024-25\/","title":{"rendered":"A Blue Shift for people and planet: Our ESG progress in 2024\/25"},"content":{"rendered":"\n<p>Sustainability is no longer a side initiative for businesses \u2013 it is becoming a fundamental part of how organisations operate, innovate and grow. Here at names.co.uk, that belief is reflected in our latest <a href=\"https:\/\/www.names.co.uk\/downloads\/pdf\/impact-report-2024-2025.pdf\">Impact Report<\/a>, which highlights the progress we&#8217;ve made across Environmental, Social and Governance (ESG) priorities during 2024\/25.<\/p>\n\n\n\n<p>As part of the wider team.blue group, supporting more than 3.3 million customers across Europe, we recognise the responsibility that comes with helping businesses thrive online. This year\u2019s report demonstrates how we are embedding sustainability into our operations through the Group\u2019s <em>blue.shift<\/em> strategy, focused on three core pillars: sustainable tech, digital inclusion and digital trust.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Driving sustainable tech<\/h2>\n\n\n\n<p>One of the most significant areas of focus is reducing our environmental impact while continuing to provide reliable digital infrastructure. Our primary UK data centre has been powered by 100% renewable electricity since 2021, and we continue to improve how we measure and manage our carbon footprint.<\/p>\n\n\n\n<p>In 2024, we achieved an 86% reduction in Scope 1 emissions compared with the previous year, driven largely by lower gas consumption. We have also improved our emissions reporting by introducing more accurate energy tracking across our offices and data centres, providing a clearer picture of our environmental impact.<\/p>\n\n\n\n<p>Beyond energy consumption, we are taking practical steps to reduce waste and support a more sustainable digital ecosystem. During the year, 100% of end-of-life servers were either recycled or reused, while all company vehicles were converted to hybrid or electric models, helping us achieve the Group\u2019s electric vehicle target ahead of schedule.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Building a more inclusive digital future<\/h2>\n\n\n\n<p>People remain at the heart of everything we do. Across team.blue UK&amp;IE, we continue to invest in creating an inclusive, supportive and engaging workplace.<\/p>\n\n\n\n<p>This year, 50% of new hires were women, helping us maintain momentum towards our diversity goals, while female representation within leadership reached 34%. Employee engagement remained a key priority, supported through initiatives such as wellbeing-focused Lunch &amp; Learn sessions, mental health support programmes and enhanced diversity, equity and inclusion training.<\/p>\n\n\n\n<p>Our commitment to positive impact extends beyond our workforce. Through team.blue Group\u2019s annual charity challenge, colleagues helped raise \u20ac18,000 for MOVE Europe, a charity supporting young people with disabilities. We also strengthened our local community involvement by sponsoring a local girls&#8217; football team close to our Worcester office, helping create opportunities for women and girls to participate in sport within a safe and supportive environment.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Strengthening digital trust<\/h2>\n\n\n\n<p>As a technology business, trust is essential. Throughout 2024\/25, we continued investing in cybersecurity, information governance and customer experience.<\/p>\n\n\n\n<p>A key milestone was the launch of a project to centralise information security management across several UK&amp;IE brands, creating a more consistent and robust framework for certification and compliance. At the same time, we introduced a revised cybersecurity awareness programme, achieving 100% employee participation and an 87% completion rate in training focused on cyber, AI and data privacy.<\/p>\n\n\n\n<p>Customer experience also remained a major priority. We formalised our quality assurance processes, introduced new operational leadership roles and continued improving support standards, achieving a Net Promoter Score of 45.8 while handling more than 183,000 inbound calls and 126,000 support tickets during the year.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Looking ahead<\/h2>\n\n\n\n<p>Perhaps one of the most exciting developments is our ongoing journey towards B Corp certification, with submission of our B Impact Assessment targeted for late 2026. This process is helping shape not only our own approach to sustainability, governance and wellbeing, but also providing valuable learnings that can be shared across the wider team.blue Group.<\/p>\n\n\n\n<p>While we are proud of the progress made so far, we recognise that sustainability is a continuous journey. Our latest Impact Report provides a transparent overview of where we are today, the challenges we still face, and the ambitions that will guide us into the future.<\/p>\n\n\n\n<p><strong>To explore the full details, performance metrics and case studies behind these achievements, download and read the complete team.blue UK&amp;IE 2024\/25 Impact Report.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link has-black-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/www.names.co.uk\/downloads\/pdf\/impact-report-2024-2025.pdf\" style=\"border-top-left-radius:4px;border-top-right-radius:4px;border-bottom-left-radius:4px;border-bottom-right-radius:4px;background-color:#fce1aa\"><strong>View our Impact Report<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sustainability is no longer a side initiative for businesses \u2013 it is becoming a fundamental part of how organisations operate, innovate and grow. Here at names.co.uk, that belief is reflected&#8230; <a class=\"more-link\" href=\"https:\/\/www.names.co.uk\/blog\/a-blue-shift-for-people-and-planet-our-esg-progress-in-2024-25\/\">Read more &rarr;<\/a><\/p>\n","protected":false},"author":17,"featured_media":17106,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[1844,1776],"class_list":["post-17104","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-namesco-news","tag-impact-report","tag-sustainability"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A Blue Shift for people and planet: Our ESG progress in 2024\/25 - names.co.uk blog<\/title>\n<meta name=\"description\" content=\"Sustainability is no longer a side initiative for businesses \u2013 it is becoming a fundamental part of how organisations operate, innovate and grow. Here at\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.names.co.uk\/blog\/a-blue-shift-for-people-and-planet-our-esg-progress-in-2024-25\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Blue Shift for people and planet: Our ESG progress in 2024\/25 - names.co.uk blog\" \/>\n<meta property=\"og:description\" content=\"Sustainability is no longer a side initiative for businesses \u2013 it is becoming a fundamental part of how organisations operate, innovate and grow. Here at\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.names.co.uk\/blog\/a-blue-shift-for-people-and-planet-our-esg-progress-in-2024-25\/\" \/>\n<meta property=\"og:site_name\" content=\"names.co.uk blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/namesco\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-08T09:16:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-24T09:17:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.names.co.uk\/blog\/wp-content\/uploads\/2026\/06\/IMPACT-REPORT-BLOG-HEADER.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1262\" \/>\n\t<meta property=\"og:image:height\" content=\"696\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Nathan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Namesco\" \/>\n<meta name=\"twitter:site\" content=\"@Namesco\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nathan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.names.co.uk\/blog\/a-blue-shift-for-people-and-planet-our-esg-progress-in-2024-25\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.names.co.uk\/blog\/a-blue-shift-for-people-and-planet-our-esg-progress-in-2024-25\/\"},\"author\":{\"name\":\"Nathan\",\"@id\":\"https:\/\/www.names.co.uk\/blog\/#\/schema\/person\/c4a24823b87b0d365a83bb36d095d471\"},\"headline\":\"A Blue Shift for people and planet: Our ESG progress in 2024\/25\",\"datePublished\":\"2026-06-08T09:16:37+00:00\",\"dateModified\":\"2026-06-24T09:17:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.names.co.uk\/blog\/a-blue-shift-for-people-and-planet-our-esg-progress-in-2024-25\/\"},\"wordCount\":664,\"image\":{\"@id\":\"https:\/\/www.names.co.uk\/blog\/a-blue-shift-for-people-and-planet-our-esg-progress-in-2024-25\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.names.co.uk\/blog\/wp-content\/uploads\/2026\/06\/IMPACT-REPORT-BLOG-HEADER.png\",\"keywords\":[\"Impact Report\",\"sustainability\"],\"articleSection\":[\"names.co.uk news\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.names.co.uk\/blog\/a-blue-shift-for-people-and-planet-our-esg-progress-in-2024-25\/\",\"url\":\"https:\/\/www.names.co.uk\/blog\/a-blue-shift-for-people-and-planet-our-esg-progress-in-2024-25\/\",\"name\":\"A Blue Shift for people and planet: Our ESG progress in 2024\/25 - names.co.uk blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.names.co.uk\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.names.co.uk\/blog\/a-blue-shift-for-people-and-planet-our-esg-progress-in-2024-25\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.names.co.uk\/blog\/a-blue-shift-for-people-and-planet-our-esg-progress-in-2024-25\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.names.co.uk\/blog\/wp-content\/uploads\/2026\/06\/IMPACT-REPORT-BLOG-HEADER.png\",\"datePublished\":\"2026-06-08T09:16:37+00:00\",\"dateModified\":\"2026-06-24T09:17:40+00:00\",\"author\":{\"@id\":\"https:\/\/www.names.co.uk\/blog\/#\/schema\/person\/c4a24823b87b0d365a83bb36d095d471\"},\"description\":\"Sustainability is no longer a side initiative for businesses \u2013 it is becoming a fundamental part of how organisations operate, innovate and grow. Here at\",\"breadcrumb\":{\"@id\":\"https:\/\/www.names.co.uk\/blog\/a-blue-shift-for-people-and-planet-our-esg-progress-in-2024-25\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.names.co.uk\/blog\/a-blue-shift-for-people-and-planet-our-esg-progress-in-2024-25\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.names.co.uk\/blog\/a-blue-shift-for-people-and-planet-our-esg-progress-in-2024-25\/#primaryimage\",\"url\":\"https:\/\/www.names.co.uk\/blog\/wp-content\/uploads\/2026\/06\/IMPACT-REPORT-BLOG-HEADER.png\",\"contentUrl\":\"https:\/\/www.names.co.uk\/blog\/wp-content\/uploads\/2026\/06\/IMPACT-REPORT-BLOG-HEADER.png\",\"width\":1262,\"height\":696,\"caption\":\"team.blue UK&IE Impact Report 2024\/25\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.names.co.uk\/blog\/a-blue-shift-for-people-and-planet-our-esg-progress-in-2024-25\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"names.co.uk\",\"item\":\"\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\/\/www.names.co.uk\/blog\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"names.co.uk news\",\"item\":\"https:\/\/www.names.co.uk\/blog\/category\/namesco-news\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"A Blue Shift for people and planet: Our ESG progress in 2024\/25\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.names.co.uk\/blog\/#website\",\"url\":\"https:\/\/www.names.co.uk\/blog\/\",\"name\":\"names.co.uk blog\",\"description\":\"Welcome to the names.co.uk blog where we talk about domain names, web hosting, online shops, website builders and lots of other cool web related stuff.  Stick around for offers and competition news too!\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.names.co.uk\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.names.co.uk\/blog\/#\/schema\/person\/c4a24823b87b0d365a83bb36d095d471\",\"name\":\"Nathan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.names.co.uk\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b849f2ae94026a2583ec808f66065701dbebe5ca9a87e51fab1269f2853c4a71?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b849f2ae94026a2583ec808f66065701dbebe5ca9a87e51fab1269f2853c4a71?s=96&d=mm&r=g\",\"caption\":\"Nathan\"},\"description\":\"Nathan has been with team.blue since 2005. Now working as a Marketing Executive, he spent many years in the UK contact centre, interacting directly with customers and working through any problems they may have. He is passionate about helping small businesses find the best product to help them succeed online. In his free time, he can often be found on a train travelling around the beautiful British countryside, or curled up on the sofa reading a science fiction novel.\",\"url\":\"https:\/\/www.names.co.uk\/blog\/author\/nathan\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"A Blue Shift for people and planet: Our ESG progress in 2024\/25 - names.co.uk blog","description":"Sustainability is no longer a side initiative for businesses \u2013 it is becoming a fundamental part of how organisations operate, innovate and grow. Here at","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.names.co.uk\/blog\/a-blue-shift-for-people-and-planet-our-esg-progress-in-2024-25\/","og_locale":"en_GB","og_type":"article","og_title":"A Blue Shift for people and planet: Our ESG progress in 2024\/25 - names.co.uk blog","og_description":"Sustainability is no longer a side initiative for businesses \u2013 it is becoming a fundamental part of how organisations operate, innovate and grow. Here at","og_url":"https:\/\/www.names.co.uk\/blog\/a-blue-shift-for-people-and-planet-our-esg-progress-in-2024-25\/","og_site_name":"names.co.uk blog","article_publisher":"https:\/\/www.facebook.com\/namesco\/","article_published_time":"2026-06-08T09:16:37+00:00","article_modified_time":"2026-06-24T09:17:40+00:00","og_image":[{"width":1262,"height":696,"url":"https:\/\/www.names.co.uk\/blog\/wp-content\/uploads\/2026\/06\/IMPACT-REPORT-BLOG-HEADER.png","type":"image\/png"}],"author":"Nathan","twitter_card":"summary_large_image","twitter_creator":"@Namesco","twitter_site":"@Namesco","twitter_misc":{"Written by":"Nathan","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.names.co.uk\/blog\/a-blue-shift-for-people-and-planet-our-esg-progress-in-2024-25\/#article","isPartOf":{"@id":"https:\/\/www.names.co.uk\/blog\/a-blue-shift-for-people-and-planet-our-esg-progress-in-2024-25\/"},"author":{"name":"Nathan","@id":"https:\/\/www.names.co.uk\/blog\/#\/schema\/person\/c4a24823b87b0d365a83bb36d095d471"},"headline":"A Blue Shift for people and planet: Our ESG progress in 2024\/25","datePublished":"2026-06-08T09:16:37+00:00","dateModified":"2026-06-24T09:17:40+00:00","mainEntityOfPage":{"@id":"https:\/\/www.names.co.uk\/blog\/a-blue-shift-for-people-and-planet-our-esg-progress-in-2024-25\/"},"wordCount":664,"image":{"@id":"https:\/\/www.names.co.uk\/blog\/a-blue-shift-for-people-and-planet-our-esg-progress-in-2024-25\/#primaryimage"},"thumbnailUrl":"https:\/\/www.names.co.uk\/blog\/wp-content\/uploads\/2026\/06\/IMPACT-REPORT-BLOG-HEADER.png","keywords":["Impact Report","sustainability"],"articleSection":["names.co.uk news"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.names.co.uk\/blog\/a-blue-shift-for-people-and-planet-our-esg-progress-in-2024-25\/","url":"https:\/\/www.names.co.uk\/blog\/a-blue-shift-for-people-and-planet-our-esg-progress-in-2024-25\/","name":"A Blue Shift for people and planet: Our ESG progress in 2024\/25 - names.co.uk blog","isPartOf":{"@id":"https:\/\/www.names.co.uk\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.names.co.uk\/blog\/a-blue-shift-for-people-and-planet-our-esg-progress-in-2024-25\/#primaryimage"},"image":{"@id":"https:\/\/www.names.co.uk\/blog\/a-blue-shift-for-people-and-planet-our-esg-progress-in-2024-25\/#primaryimage"},"thumbnailUrl":"https:\/\/www.names.co.uk\/blog\/wp-content\/uploads\/2026\/06\/IMPACT-REPORT-BLOG-HEADER.png","datePublished":"2026-06-08T09:16:37+00:00","dateModified":"2026-06-24T09:17:40+00:00","author":{"@id":"https:\/\/www.names.co.uk\/blog\/#\/schema\/person\/c4a24823b87b0d365a83bb36d095d471"},"description":"Sustainability is no longer a side initiative for businesses \u2013 it is becoming a fundamental part of how organisations operate, innovate and grow. Here at","breadcrumb":{"@id":"https:\/\/www.names.co.uk\/blog\/a-blue-shift-for-people-and-planet-our-esg-progress-in-2024-25\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.names.co.uk\/blog\/a-blue-shift-for-people-and-planet-our-esg-progress-in-2024-25\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.names.co.uk\/blog\/a-blue-shift-for-people-and-planet-our-esg-progress-in-2024-25\/#primaryimage","url":"https:\/\/www.names.co.uk\/blog\/wp-content\/uploads\/2026\/06\/IMPACT-REPORT-BLOG-HEADER.png","contentUrl":"https:\/\/www.names.co.uk\/blog\/wp-content\/uploads\/2026\/06\/IMPACT-REPORT-BLOG-HEADER.png","width":1262,"height":696,"caption":"team.blue UK&IE Impact Report 2024\/25"},{"@type":"BreadcrumbList","@id":"https:\/\/www.names.co.uk\/blog\/a-blue-shift-for-people-and-planet-our-esg-progress-in-2024-25\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"names.co.uk","item":"\/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/www.names.co.uk\/blog\/"},{"@type":"ListItem","position":3,"name":"names.co.uk news","item":"https:\/\/www.names.co.uk\/blog\/category\/namesco-news\/"},{"@type":"ListItem","position":4,"name":"A Blue Shift for people and planet: Our ESG progress in 2024\/25"}]},{"@type":"WebSite","@id":"https:\/\/www.names.co.uk\/blog\/#website","url":"https:\/\/www.names.co.uk\/blog\/","name":"names.co.uk blog","description":"Welcome to the names.co.uk blog where we talk about domain names, web hosting, online shops, website builders and lots of other cool web related stuff.  Stick around for offers and competition news too!","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.names.co.uk\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.names.co.uk\/blog\/#\/schema\/person\/c4a24823b87b0d365a83bb36d095d471","name":"Nathan","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.names.co.uk\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b849f2ae94026a2583ec808f66065701dbebe5ca9a87e51fab1269f2853c4a71?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b849f2ae94026a2583ec808f66065701dbebe5ca9a87e51fab1269f2853c4a71?s=96&d=mm&r=g","caption":"Nathan"},"description":"Nathan has been with team.blue since 2005. Now working as a Marketing Executive, he spent many years in the UK contact centre, interacting directly with customers and working through any problems they may have. He is passionate about helping small businesses find the best product to help them succeed online. In his free time, he can often be found on a train travelling around the beautiful British countryside, or curled up on the sofa reading a science fiction novel.","url":"https:\/\/www.names.co.uk\/blog\/author\/nathan\/"}]}},"_links":{"self":[{"href":"https:\/\/www.names.co.uk\/blog\/wp-json\/wp\/v2\/posts\/17104","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.names.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.names.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.names.co.uk\/blog\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/www.names.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=17104"}],"version-history":[{"count":1,"href":"https:\/\/www.names.co.uk\/blog\/wp-json\/wp\/v2\/posts\/17104\/revisions"}],"predecessor-version":[{"id":17105,"href":"https:\/\/www.names.co.uk\/blog\/wp-json\/wp\/v2\/posts\/17104\/revisions\/17105"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.names.co.uk\/blog\/wp-json\/wp\/v2\/media\/17106"}],"wp:attachment":[{"href":"https:\/\/www.names.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=17104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.names.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=17104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.names.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=17104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}