{"id":17011,"date":"2025-09-18T13:32:00","date_gmt":"2025-09-18T13:32:00","guid":{"rendered":"https:\/\/www.names.co.uk\/blog\/?p=17011"},"modified":"2025-09-18T13:36:42","modified_gmt":"2025-09-18T13:36:42","slug":"how-we-passed-a-cookie-audit-with-iubenda-and-what-you-can-learn-from-it","status":"publish","type":"post","link":"https:\/\/www.names.co.uk\/blog\/how-we-passed-a-cookie-audit-with-iubenda-and-what-you-can-learn-from-it\/","title":{"rendered":"How we passed a cookie audit with iubenda \u2013 and what you can learn from it\u00a0"},"content":{"rendered":"\n<p>The Information Commissioner\u2019s Office (ICO) got in touch with us recently. They wanted to run an online audit of our website, specifically looking at how we use non-essential advertising cookies.&nbsp;<\/p>\n\n\n\n<p>We didn\u2019t panic. We were ready.&nbsp;<\/p>\n\n\n\n<p>Thanks to our setup with <a href=\"https:\/\/www.names.co.uk\/online-compliance\/?PR=BRT40\" target=\"_blank\" rel=\"noreferrer noopener\">iubenda<\/a>, we passed the audit without issue. Here\u2019s how it worked, and what other businesses should know.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Who is the ICO?<\/strong><\/h2>\n\n\n\n<p>The <a href=\"https:\/\/ico.org.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">ICO<\/a> is the UK\u2019s data protection regulator. They enforce GDPR, the Data Protection Act and the Privacy and Electronic Communications Regulations. If your site uses cookies or handles customer data, they\u2019re the ones making sure you\u2019re doing it properly.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why were we audited?<\/strong><\/h2>\n\n\n\n<p>Our site was listed among the top 1000 in the UK. That\u2019s a nice milestone, but it also means we\u2019re expected to lead by example. The ICO wanted to check that our cookie practices weren\u2019t just compliant, but robust.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What does a cookie audit involve?<\/strong><\/h2>\n\n\n\n<p>The ICO reviews how non-essential cookies are used. They look at whether cookies are placed before consent is given, whether users can reject cookies as easily as they accept them, and whether any cookies are set without permission.&nbsp;<\/p>\n\n\n\n<p>They also check the visibility and clarity of the cookie banner. Ours, powered by iubenda, was easy to find and simple to use.&nbsp;<\/p>\n\n\n\n<p>After the audit, they send a letter with the results. Ours confirmed we\u2019d passed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How iubenda helped us stay compliant<\/strong><\/h2>\n\n\n\n<p>We use iubenda\u2019s Consent Management Platform (CMP). It lets us categorise cookies properly, show clear \u201cAccept\u201d and \u201cReject\u201d options, and ensure no non-essential cookies are placed without consent.&nbsp;<\/p>\n\n\n\n<p>That\u2019s just the start. The platform also logs consent records, which means we can show auditors that we respect user choices. It\u2019s not just about ticking boxes; it\u2019s about building trust.&nbsp;<\/p>\n\n\n\n<p>For example, when the ICO reviewed our site, they could see that our systems didn\u2019t set any advertising cookies until users gave permission. That\u2019s the kind of detail that matters.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What happens if you fail an audit?<\/strong><\/h2>\n\n\n\n<p>The consequences can be serious. Although this specific audit was just on cookie use, there are more detailed ones the ICO can run. Depending on the type of audit fines can reach \u00a317.5 million or 4% of global turnover, whichever is higher. In 2023, TikTok was fined \u00a312.7 million for mishandling children\u2019s data. In 2024, two firms were fined \u00a3340,000 for spam calls, and the Police Service of Northern Ireland was fined \u00a3750,000 after a spreadsheet error exposed staff data.\u00a0<\/p>\n\n\n\n<p>You don\u2019t need a complaint to trigger an audit. The ICO can spot-check any site, especially high-profile ones.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to prepare<\/strong><\/h2>\n\n\n\n<p>If the ICO contacted you tomorrow, would you be ready?&nbsp;<\/p>\n\n\n\n<p>We were, because we\u2019d built compliance into our daily operations. Using iubenda\u2019s CMP made it easier to meet the standards and show we take privacy seriously.&nbsp;<\/p>\n\n\n\n<p>The ICO isn\u2019t looking for perfection. They want to see that you\u2019re making a genuine effort, that you respect user choices and that you can back it up with evidence.\u00a0<\/p>\n\n\n\n<p>That\u2019s what we did. And that\u2019s what you can do too.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Check if your website is compliant today<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link has-black-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/www.names.co.uk\/online-compliance\/?PR=BRT40\" style=\"background-color:#fce1aa\"><strong>Scan your website<\/strong><\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The Information Commissioner\u2019s Office (ICO) got in touch with us recently. They wanted to run an online audit of our website, specifically looking at how we use non-essential advertising cookies.&nbsp;&#8230; <a class=\"more-link\" href=\"https:\/\/www.names.co.uk\/blog\/how-we-passed-a-cookie-audit-with-iubenda-and-what-you-can-learn-from-it\/\">Read more &rarr;<\/a><\/p>\n","protected":false},"author":17,"featured_media":17014,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,1771],"tags":[1835,1833,1836,1834],"class_list":["post-17011","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-namesco-news","category-online-compliance","tag-audit","tag-compliance","tag-cookies","tag-ico"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How we passed a cookie audit with iubenda \u2013 and what you can learn from it\u00a0 - names.co.uk blog<\/title>\n<meta name=\"description\" content=\"The Information Commissioner\u2019s Office (ICO) got in touch with us recently. They wanted to run an online audit of our website, specifically looking at how\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.names.co.uk\/blog\/how-we-passed-a-cookie-audit-with-iubenda-and-what-you-can-learn-from-it\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How we passed a cookie audit with iubenda \u2013 and what you can learn from it\u00a0 - names.co.uk blog\" \/>\n<meta property=\"og:description\" content=\"The Information Commissioner\u2019s Office (ICO) got in touch with us recently. 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