{"id":16143,"date":"2024-09-27T09:56:22","date_gmt":"2024-09-27T09:56:22","guid":{"rendered":"https:\/\/www.names.co.uk\/blog\/?p=16143"},"modified":"2024-09-30T10:07:58","modified_gmt":"2024-09-30T10:07:58","slug":"5-black-friday-top-tips-for-2024","status":"publish","type":"post","link":"https:\/\/www.names.co.uk\/blog\/5-black-friday-top-tips-for-2024\/","title":{"rendered":"5 Black Friday Top Tips for 2024"},"content":{"rendered":"\n

November is fast approaching which can only mean one thing \u2013 Black Friday is coming! <\/p>\n\n\n\n

What was originally just a US tradition to mark the start of the Christmas shopping season has now spread far afield, embraced by retailers and consumers in countries all over the world. <\/p>\n\n\n\n

This year\u2019s Black Friday is on 29th<\/sup> November. Together with Cyber Monday on 2nd<\/sup> December, the four-day weekend is traditionally one of the busiest shopping periods of the year. In fact, recent research from WooCommerce<\/a> indicates that 72% of retailers attribute more than 20% of their annual revenue to the Black Friday\/Cyber Monday long weekend. <\/p>\n\n\n\n

Here in the UK, Black Friday is a major shopping event, as anyone who has visited their local High Street during that weekend can probably testify! During Black Friday 2023 last year total sales reached an estimated \u00a313.3 billion<\/a>, up 7.3% year-on-year.  <\/p>\n\n\n\n

If you\u2019re selling goods or services, whether via your website or your physical shop, it\u2019s clear that it\u2019s worth taking the time to get ready for Black Friday. If you\u2019re unprepared for it, you could lose out on the potential extra sales and happy customers. <\/p>\n\n\n\n

With that in mind, here are our 5 top tips on how to make sure you\u2019re Black Friday-ready. <\/p>\n\n\n\n

Tip #1: Check your Black Friday stock levels<\/strong><\/h2>\n\n\n\n

Once you know which products you\u2019ll be promoting during Black Friday and Cyber Monday, you should make sure you have a large enough supply of them. You don\u2019t want to run an exciting deal, only to run out of stock midway through the weekend. If your suppliers have a long lead time then it may be worth getting your order in early, so you\u2019re fully stocked ahead of time. And if it turns out you don\u2019t manage to sell all of it during Black Friday then don\u2019t worry \u2013 Christmas is just around the corner! <\/p>\n\n\n\n

Tip #2: Use a mystery shopper<\/strong><\/h2>\n\n\n\n

Is the purchase process, whether on your website or within your shop itself, the best it can be? Is your website hard to navigate or difficult to use? Is the inside of your shop laid out awkwardly with the till hard to find? Consider employing a mystery shopper to make a test purchase and let you know what they thought. Their feedback could offer an invaluable insight into how you can improve the customer experience. <\/p>\n\n\n\n

Tip #3: Arrange enough resources<\/strong><\/h2>\n\n\n\n

You\u2019ll want to make sure that you\u2019re ready for the extra trade you\u2019ll hopefully be gaining. If you sell online, conduct a review of your existing package and check there is enough bandwidth and storage capacity. If you\u2019re currently running near the maximum limit, you might want to sort out more space with your hosting company. For a physical shop, it might be worth ensuring you\u2019ve got all available staff on duty over the long weekend so you can provide the best possible service. <\/p>\n\n\n\n

Tip #4: Build up Black Friday excitement<\/strong> <\/h2>\n\n\n\n

In the days and weeks leading up the event itself, start to create a buzz in advance. On your website and social pages you can post teasers about the great deals you\u2019ll have available. Print some snazzy posters to stick up in your shop window to attract attention as people walk past. That way, when Black Friday arrives shoppers will already be aware you\u2019re planning something and will be looking forward to visiting you to scoop up a bargain. <\/p>\n\n\n\n

Tip #5: Plan your Black Friday offers<\/strong> <\/h2>\n\n\n\n

Have a think about which offers you want to run on Black Friday. For example, will you be setting up a blanket 10% discount off everything you offer, or perhaps a \u201cBuy One, Get One Free\u201d instead? You can guarantee that most of your competitors will be running some sort of offer on Black Friday, so it\u2019s important that you stand out with an amazing deal that will bring in the crowds. <\/p>\n\n\n\n

And there you have it. Our top five tips on getting your business ready for the Black Friday weekend.  <\/p>\n\n\n\n

Finally, don\u2019t forget to try and get out yourself over the weekend and check out the deals. You never know, you might just end up with a bargain! <\/p>\n\n\n\n

\n
Learn how to sell online successfully<\/a><\/div>\n<\/div>\n\n\n\n
When is Black Friday this year<\/summary>\n

This year, Black Friday falls on November 29th. The Black Friday\/Cyber Monday shopping period lasts four days, with Cyber Monday on December 2nd.<\/p>\n\n\n\n

How did Black Friday originate?<\/summary>\n

The term “Black Friday” is believed to have first been used in Philadelphia in the 1960s to describe the heavy traffic and crowds that would flood the city before the Army-Navy football game held on Saturday (according to Brittanica<\/a>).

Retailers began to use this day to offer significant discounts and kick off the holiday shopping season, eventually spreading the tradition to other countries.<\/p>\n\n\n\n

<\/summary>\n

<\/p>\n<\/details>\n<\/details>\n<\/details>\n\n\n\n

How did Black Friday originate?<\/summary>\n

The term “Black Friday” is believed to have first been used in Philadelphia in the 1960s to describe the heavy traffic and crowds that would flood the city before the Army-Navy football game held on Saturday (according to Brittanica<\/a>).

Retailers began to use this day to offer significant discounts and kick off the holiday shopping season, eventually spreading the tradition to other countries.<\/p>\n<\/details>\n\n\n\n

What are some potential challenges businesses might face during Black Friday?<\/summary>\n

Some challenges businesses might face during Black Friday include:

\u2022 Website crashes due to high traffic
\u2022 Inventory management issues
\u2022 Increased competition from other retailers
\u2022 Customer service overload
\u2022 Logistics and shipping delays<\/p>\n<\/details>\n","protected":false},"excerpt":{"rendered":"

November is fast approaching which can only mean one thing \u2013 Black Friday is coming!  What was originally just a US tradition to mark the start of the Christmas shopping… Read more →<\/a><\/p>\n","protected":false},"author":17,"featured_media":16145,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1743,1596],"tags":[1811,1812],"class_list":["post-16143","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-tips-and-tricks","tag-black-friday","tag-cyber-monday"],"yoast_head":"\n5 Black Friday Top Tips for 2024<\/title>\n<meta name=\"description\" content=\"Prepare your business for Black Friday 2024 with our top 5 tips. 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