{"id":15166,"date":"2020-02-21T11:59:31","date_gmt":"2020-02-21T10:59:31","guid":{"rendered":"https:\/\/www.names.co.uk\/blog\/?p=15166"},"modified":"2020-02-21T16:36:30","modified_gmt":"2020-02-21T15:36:30","slug":"5-ways-to-use-automated-email-marketing-for-your-business","status":"publish","type":"post","link":"https:\/\/www.names.co.uk\/blog\/5-ways-to-use-automated-email-marketing-for-your-business\/","title":{"rendered":"5 ways to use automated email marketing"},"content":{"rendered":"\n

Email marketing is an incredibly effective channel for marketing a business, and automated targeted messages can be hugely successful conversion tools. <\/p>\n\n\n\n

A successful email marketing campaign can increase engagement with your products and services that convert into sales. Here are five simple ways to use automated business email marketing for your business:<\/p>\n\n\n\n

1. Ask for feedback<\/h3>\n\n\n\n

When a potential customer contacts the\nbusiness, you should have a follow-up message ready to go out immediately.\nHowever, in addition to a basic follow-up message, starting a two-way\nconversation that invites engagement builds a closer relationship between your\nbrand and the consumer. <\/p>\n\n\n\n

Asking for feedback on products or services\ndoes two key things; customers feel that your business values their opinions\nand you can gain data onto what customers like, dislike, and feel could be\nimproved. This connection will draw customers into wanting to engage with your\nbusiness further, creating the sense that they have a personal stake in it.<\/p>\n\n\n\n

2. Sales trigger<\/h3>\n\n\n\n

When a consumer makes a purchase from you,\nyour business should automatically send a follow-up message. This should thank\nthe customer for their purchase but can also be an opportunity to sell other\nitems. A great way to bring customers back is to include a discount code to\nboost conversions.<\/p>\n\n\n\n

Your automated message triggered by a purchase could say something simple but engaging, such as \u2018Since you loved [item purchased], we thought you\u2019d love [insert a related item] too! Enjoy a [percentage] discount for this purchase as a thanks for shopping with us\u2019. Include some details about why the customer would like the suggested product and a link where they can purchase it. <\/p>\n\n\n\n

3. Form submission<\/h3>\n\n\n\n

Every time a visitor to your business\u2019s\nwebsite has to fill in a form – contact forms, subscription, a form to download\nresources, and so forth – you should have a marketing email queued to go out\nimmediately once you receive the form. A follow-up encourages people to come\nback to your business again and again. Make sure you\u2019re using a form tool that\nintegrates with email marketing software. The whole process should be\nseamlessly automated, so that your marketing manager can access reports to see\nwhat forms are working and how they can be improved.<\/p>\n\n\n\n

4. Abandoned cart<\/h3>\n\n\n\n

When a customer doesn\u2019t finish a purchase,\nit\u2019s highly likely that a problem stopped them. The business will want to find\nout what the problem is as soon as possible so that other customers don\u2019t\nabandon their carts for the same reason. If a customer leaves their shopping\ncart with non-purchased goods, automatically send them a message asking what went\nwrong and gently reminding them about their cart. You could even send a\ndiscount code to encourage them to finish their purchase.<\/p>\n\n\n\n

5. Thank you<\/h3>\n\n\n\n

Customers like to feel valued and to know\nthat the businesses they support are human. Acknowledging your customers helps\nthem to trust your brand and come back again and again. A simple and sincere\nmessage of thanks will make your customers feel valued.<\/p>\n\n\n\n

Perfecting automated business email marketing will take time and effort, but will bring your business to the next level. <\/p>\n\n\n\n

While email marketing is a key tool for an established business, its important to first make sure you have your email hosting<\/a> set up to match your business domain name. Find out more about getting your personalised email address<\/a>. <\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Email marketing is an incredibly effective channel for marketing a business, and automated targeted messages can be hugely successful conversion tools. A successful email marketing campaign can increase engagement with… Read more →<\/a><\/p>\n","protected":false},"author":17,"featured_media":14993,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,1707],"tags":[],"class_list":["post-15166","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email","category-marketing"],"yoast_head":"\n5 ways to use automated email marketing for your business<\/title>\n<meta name=\"description\" content=\"Email marketing is an incredibly effective channel for marketing a business, and automated targeted messages can be hugely successful conversion tools. 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