{"id":15101,"date":"2019-12-23T13:23:39","date_gmt":"2019-12-23T12:23:39","guid":{"rendered":"https:\/\/www.names.co.uk\/blog\/?p=15101"},"modified":"2019-12-23T13:23:39","modified_gmt":"2019-12-23T12:23:39","slug":"online-clothing-business","status":"publish","type":"post","link":"https:\/\/www.names.co.uk\/blog\/online-clothing-business\/","title":{"rendered":"How to start an online clothing business"},"content":{"rendered":"\n<p>Starting an online clothing business can be a very rewarding experience, provided that you have a clear vision and goals. <\/p>\n\n\n\n<p>Whether you\nare looking to create a simple everyday clothing line or a more sophisticated\ncollection, this post will give you an overview of the main steps to take to\ncreate your own successful business. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What is your niche? <\/strong><\/h2>\n\n\n\n<p>Selecting a\nspecific niche, rather than targeting large groups of people, is vital for\nsuccess in this industry; your clothes will be easier to market and more\naffordable, you will have less competition and generate greater customer\nloyalty. <\/p>\n\n\n\n<p>Once you have\npicked your target audience, you can then develop the style of your line. You\ncan focus on a particular ethos or need, or cater for specific markets such as\nnurses, doctors or students of a particular topic\u2026and why not produce a line\nwith a particular, innovative fabric? The more original you are, the more you\nwill be remembered. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Have your business plan ready<\/strong><\/h2>\n\n\n\n<p>Even though\nyou will be testing your business plan on a small scale to begin with, we\nrecommend that you have a rough business plan in the background, in case your\nline takes off quickly! <\/p>\n\n\n\n<p>Some of the\nmajor elements you&#8217;ll want to consider when putting together your business plan\nare:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Your business model<\/li><li>Customer personas<\/li><li>Competitor strengths &amp; weaknesses<\/li><li>Costs &amp; margins<\/li><\/ul>\n\n\n\n<p>Remember, due\nto the unpredictable nature of the fashion industry, your plan needs to be\nflexible.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Fix a budget<\/strong> for your online clothing business<\/h2>\n\n\n\n<p>Start small,\nperhaps with just one design that you know how to manufacture or buy and get\nfeedback from your first customers. Make sure that you have a budget in mind\nand that you know how you are going to manage it. You will be able to define\nyour budget once you have a clearer idea as to materials, manufacturing, sales\nforecast, marketing and advertising. As demand grows, you will be able to\nreview your costs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How will your online business work?<\/strong><\/h2>\n\n\n\n<p>Are you going\nto work from home, or are you renting out an office space or perhaps a storage\nroom or a warehouse? Will you be running the business on your own, or will\nthere be other key people involved? Whatever you will decide to do, make sure\nthat your budget is realistic. And don&#8217;t forget about business and liability\ninsurance to ensure that your business is protected. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Create your brand and designs<\/strong><\/h2>\n\n\n\n<p>This is the most creative part of starting an online business and, possibly, one of the most important ones. Once you have defined your design and materials, make sure that your manufacturer has all the information to start production. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Picking a name<\/strong><\/h2>\n\n\n\n<p>Picking a name that your audience will remember is essential. You can choose a name that reflects the purpose of your product, or perhaps you can use your own name. Whatever you choose, it will have to be catchy!<\/p>\n\n\n\n<p>Have a name in\nmind? Check the domain name is available using our Domain Name Search tool: <a href=\"https:\/\/www.names.co.uk\/domain-names\">https:\/\/www.names.co.uk\/domain-names<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Manufacturing and packaging<\/strong><\/h2>\n\n\n\n<p>Have a sample\nmade first and make the necessary adjustments before starting a full product\nline. Also, think about packaging and make sure that it reflects the quality of\nthe clothes, and that it is safe, consistent and recyclable.<\/p>\n\n\n\n<p>You are now\nready to take your online clothing business to the market! Good luck!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Starting an online clothing business can be a very rewarding experience, provided that you have a clear vision and goals. Whether you are looking to create a simple everyday clothing&#8230; <a class=\"more-link\" href=\"https:\/\/www.names.co.uk\/blog\/online-clothing-business\/\">Read more &rarr;<\/a><\/p>\n","protected":false},"author":17,"featured_media":14738,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1707,1596],"tags":[],"class_list":["post-15101","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-tips-and-tricks"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to start an online clothing business<\/title>\n<meta name=\"description\" content=\"Starting an online clothing business can be a very rewarding experience, provided that you have a clear vision and goals.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.names.co.uk\/blog\/online-clothing-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to start an online clothing business\" \/>\n<meta property=\"og:description\" content=\"Starting an online clothing business can be a very rewarding experience, provided that you have a clear vision and goals.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.names.co.uk\/blog\/online-clothing-business\/\" \/>\n<meta property=\"og:site_name\" content=\"names.co.uk blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/namesco\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-23T12:23:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.names.co.uk\/blog\/wp-content\/uploads\/2019\/06\/Getting-started.png\" \/>\n\t<meta property=\"og:image:width\" content=\"945\" \/>\n\t<meta property=\"og:image:height\" content=\"425\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Nathan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Namesco\" \/>\n<meta name=\"twitter:site\" content=\"@Namesco\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nathan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.names.co.uk\/blog\/online-clothing-business\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.names.co.uk\/blog\/online-clothing-business\/\"},\"author\":{\"name\":\"Nathan\",\"@id\":\"https:\/\/www.names.co.uk\/blog\/#\/schema\/person\/c4a24823b87b0d365a83bb36d095d471\"},\"headline\":\"How to start an online clothing business\",\"datePublished\":\"2019-12-23T12:23:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.names.co.uk\/blog\/online-clothing-business\/\"},\"wordCount\":574,\"image\":{\"@id\":\"https:\/\/www.names.co.uk\/blog\/online-clothing-business\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.names.co.uk\/blog\/wp-content\/uploads\/2019\/06\/Getting-started.png\",\"articleSection\":[\"Marketing\",\"Tips &amp; 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