{"id":15074,"date":"2019-12-04T17:26:39","date_gmt":"2019-12-04T16:26:39","guid":{"rendered":"https:\/\/www.names.co.uk\/blog\/?p=15074"},"modified":"2019-12-04T17:36:30","modified_gmt":"2019-12-04T16:36:30","slug":"registering-more-than-one-domain-name","status":"publish","type":"post","link":"https:\/\/www.names.co.uk\/blog\/registering-more-than-one-domain-name\/","title":{"rendered":"Why should you register more than one domain name?"},"content":{"rendered":"\n

You\u2019ve registered your domain name and got yourself a great website \u2013 what more could you need?<\/p>\n\n\n\n

As a business owner, protecting your brand online could be the difference between success and failure. Starting with your domains is an important first step.<\/p>\n\n\n\n

As experts in our industry, here are just a handful of reasons we think registering more than one domain name for your business is a good shout.<\/p>\n\n\n\n

Protect your brand<\/h2>\n\n\n\n

Identifying online threats early will help you avoid damage to your business and save you time and money on expensive legal fees.<\/p>\n\n\n\n

Let\u2019s say you own and run your website on a .co.uk domain, what would happen if a competitor or a third-party registered your matching .com? Confusion for your customers, damage to your reputation and loss of business – to name a few!<\/p>\n\n\n\n

You\u2019ve worked hard on building your business from the ground up, so it\u2019s important that you\u2019re doing all you can to protect it. Securing multiple domains for your business can play a vital role in protecting and strengthening your brand and online presence.<\/p>\n\n\n\n

Expand your brand<\/strong><\/h2>\n\n\n\n

Go local<\/h3>\n\n\n\n

Growing \u2013 it\u2019s on every business\u2019 radar, but it isn\u2019t always the simplest thing to do. Yet, registering multiple domain name extensions for different geographical locations can give your business the world-wide scope to target a local market.<\/p>\n\n\n\n

Every country has its own ccTLD (country-code top-level domain) \u2013 for example, .ie for Ireland, .fr for France and .es for Spain. With a ccTLD, you\u2019ll make your business more appealing to the local market in that country.<\/p>\n\n\n\n

Highlight what makes you, you.<\/strong><\/h3>\n\n\n\n

You don\u2019t have to just register domain names for the benefit of geographical location. It\u2019s also a great idea to register the domain extension that highlights what your business does. For example, if you\u2019re a photographer, you could register .photography \u2013 this could also help you rank if someone just types photographer (think of the opportunities there)!<\/p>\n\n\n\n

There are also hundreds more new gTLDs (new generic top-level domains). Think .agency, .art and .plumbing. They\u2019re perfect for telling people exactly what you do. Plus, you\u2019ll make a lasting impression, as you\u2019ll stand out from your competitors.<\/p>\n\n\n\n

Capture traffic from typos<\/strong><\/h2>\n\n\n\n

Ever typed googel.com or gooogle.com, instead of google.com? You may not have even noticed – you still landed on google.com, right? That\u2019s because Google have registered common typos of their domain \u2013 smart Google!<\/p>\n\n\n\n

You may be thinking that it\u2019d be a huge task to go through every misspelling of your domain. Luckily, there\u2019s a nifty tool in Google Search Console<\/a>, that\u2019ll show you exactly what your visitors are searching for, to find you.<\/p>\n\n\n\n

Finding the right search terms<\/strong><\/h3>\n\n\n\n