{"id":15019,"date":"2019-11-28T10:30:19","date_gmt":"2019-11-28T09:30:19","guid":{"rendered":"https:\/\/www.names.co.uk\/blog\/?p=15019"},"modified":"2019-11-28T13:38:10","modified_gmt":"2019-11-28T12:38:10","slug":"6-top-tips-for-selling-online","status":"publish","type":"post","link":"https:\/\/www.names.co.uk\/blog\/6-top-tips-for-selling-online\/","title":{"rendered":"Selling online &#8211; 6 top tips to help your business succeed"},"content":{"rendered":"\n<p>Selling online is a great way to make money and with a global audience at your fingertips, you have access to a wide range of customers. But, as a start-up enterprise, knowing where to begin can seem daunting. There are so many aspects to consider and getting it right is key to ensure that your online business becomes a success.<\/p>\n\n\n\n<p>The good thing is that there&#8217;s no shortage of information available to help you learn how to sell online effectively, making it easy to get up and running.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Understand your business<\/h2>\n\n\n\n<p>In order to fully understand how to sell online, it&#8217;s essential that you have a firm idea as to who you are as a business, what you have to offer and who your target audience is. All of these factors can influence your selling strategy and can make the difference between success and failure. Decide what makes you different from your competitors and emphasise this at all stages of the selling process, in order to keep customers hooked on your brand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Website<\/strong><\/h2>\n\n\n\n<p>The ideal starting place to sell your products or services online is to <a href=\"https:\/\/www.names.co.uk\/website-builder\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"set up a website (opens in a new tab)\">set up a website<\/a>. Spend time getting your website right before you begin selling, to ensure that you make the right impression and to avoid any costly changes further down the line. <\/p>\n\n\n\n<p>In order to know how to sell online, it&#8217;s also useful to understand how customers view and make purchases over the internet. These days, more people make purchases through mobile devices, so if you want to get sales flooding in, make sure your website is optimised for use on mobiles.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Security<\/strong><\/h2>\n\n\n\n<p>Customers want reassurance that you&#8217;re a trustworthy supplier of goods or services, so make sure that your site offers secure e-commerce facilities so that their personal data is protected. An <a rel=\"noreferrer noopener\" aria-label=\"SSL Certificate (opens in a new tab)\" href=\"https:\/\/www.names.co.uk\/ssl\" target=\"_blank\">SSL Certificate<\/a> will encrypt any sensitive data flowing through your website, to protect your business and your customers.<\/p>\n\n\n\n<p>Think of other ways in which you can encourage customers to see you as a respected and trusted retailer. Perhaps include industry credentials on your site, satisfied customer reviews and testimonials as well as images that help invoke a positive image and reputation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Effective copy<\/strong><\/h2>\n\n\n\n<p>When working out your online selling strategy, it&#8217;s also essential that you pay attention to the copy that you create about your products. This should be informative and jargon-free and will undoubtedly benefit from the inclusion of photos or even videos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>SEO<\/strong><\/h2>\n\n\n\n<p>In learning how to sell online, it&#8217;s also useful to appreciate the role that search engine optimisation plays in increasing your brand&#8217;s awareness. By carefully creating your content to contain relevant keywords, including regular blog posts that offer value to audiences and keeping your site fresh, you help to increase your chances of being ranked higher in the search engines.<\/p>\n\n\n\n<p>If you&#8217;re new to SEO, don&#8217;t panic. We have a <a href=\"https:\/\/www.names.co.uk\/blog\/2019\/06\/a-beginners-guide-to-seo-what-you-need-to-know-in-2019\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"beginners guide to get you started (opens in a new tab)\">beginners guide to get you started<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Social media<\/strong><\/h2>\n\n\n\n<p>When you&#8217;re planning your online sales strategy, it&#8217;s advisable to\ninclude social media into the equation. Social media has an enormous influence\nand makes for a great, cost-effective way to connect to audiences and increase\nyour reach. Find out which social media platforms your target audiences use and\nmake your presence felt on these sites. Include social media share buttons on\nyour website to widen your sales potential and listen to feedback that social\nmedia generates about your brand. Customer feedback is vital to help shape your\nonline selling strategy going forwards.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Selling online is a great way to make money and with a global audience at your fingertips, you have access to a wide range of customers. But, as a start-up&#8230; <a class=\"more-link\" href=\"https:\/\/www.names.co.uk\/blog\/6-top-tips-for-selling-online\/\">Read more &rarr;<\/a><\/p>\n","protected":false},"author":17,"featured_media":14738,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1596,1655],"tags":[],"class_list":["post-15019","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-and-tricks","category-website-builder"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Selling online - 6 top tips to help your business succeed<\/title>\n<meta name=\"description\" content=\"Selling online is a great way to make money but knowing where to begin can seem daunting. How do you make sure that you&#039;re on the right path to success?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.names.co.uk\/blog\/6-top-tips-for-selling-online\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Selling online - 6 top tips to help your business succeed\" \/>\n<meta property=\"og:description\" content=\"Selling online is a great way to make money but knowing where to begin can seem daunting. How do you make sure that you&#039;re on the right path to success?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.names.co.uk\/blog\/6-top-tips-for-selling-online\/\" \/>\n<meta property=\"og:site_name\" content=\"names.co.uk blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/namesco\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-28T09:30:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-11-28T12:38:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.names.co.uk\/blog\/wp-content\/uploads\/2019\/06\/Getting-started.png\" \/>\n\t<meta property=\"og:image:width\" content=\"945\" \/>\n\t<meta property=\"og:image:height\" content=\"425\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Nathan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Namesco\" \/>\n<meta name=\"twitter:site\" content=\"@Namesco\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nathan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.names.co.uk\/blog\/6-top-tips-for-selling-online\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.names.co.uk\/blog\/6-top-tips-for-selling-online\/\"},\"author\":{\"name\":\"Nathan\",\"@id\":\"https:\/\/www.names.co.uk\/blog\/#\/schema\/person\/c4a24823b87b0d365a83bb36d095d471\"},\"headline\":\"Selling online &#8211; 6 top tips to help your business succeed\",\"datePublished\":\"2019-11-28T09:30:19+00:00\",\"dateModified\":\"2019-11-28T12:38:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.names.co.uk\/blog\/6-top-tips-for-selling-online\/\"},\"wordCount\":584,\"image\":{\"@id\":\"https:\/\/www.names.co.uk\/blog\/6-top-tips-for-selling-online\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.names.co.uk\/blog\/wp-content\/uploads\/2019\/06\/Getting-started.png\",\"articleSection\":[\"Tips &amp; Tricks\",\"Website Builder\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.names.co.uk\/blog\/6-top-tips-for-selling-online\/\",\"url\":\"https:\/\/www.names.co.uk\/blog\/6-top-tips-for-selling-online\/\",\"name\":\"Selling online - 6 top tips to help your business succeed\",\"isPartOf\":{\"@id\":\"https:\/\/www.names.co.uk\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.names.co.uk\/blog\/6-top-tips-for-selling-online\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.names.co.uk\/blog\/6-top-tips-for-selling-online\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.names.co.uk\/blog\/wp-content\/uploads\/2019\/06\/Getting-started.png\",\"datePublished\":\"2019-11-28T09:30:19+00:00\",\"dateModified\":\"2019-11-28T12:38:10+00:00\",\"author\":{\"@id\":\"https:\/\/www.names.co.uk\/blog\/#\/schema\/person\/c4a24823b87b0d365a83bb36d095d471\"},\"description\":\"Selling online is a great way to make money but knowing where to begin can seem daunting. How do you make sure that you're on the right path to success?\",\"breadcrumb\":{\"@id\":\"https:\/\/www.names.co.uk\/blog\/6-top-tips-for-selling-online\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.names.co.uk\/blog\/6-top-tips-for-selling-online\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.names.co.uk\/blog\/6-top-tips-for-selling-online\/#primaryimage\",\"url\":\"https:\/\/www.names.co.uk\/blog\/wp-content\/uploads\/2019\/06\/Getting-started.png\",\"contentUrl\":\"https:\/\/www.names.co.uk\/blog\/wp-content\/uploads\/2019\/06\/Getting-started.png\",\"width\":945,\"height\":425,\"caption\":\"Customer email\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.names.co.uk\/blog\/6-top-tips-for-selling-online\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"names.co.uk\",\"item\":\"\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\/\/www.names.co.uk\/blog\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Tips &amp; Tricks\",\"item\":\"https:\/\/www.names.co.uk\/blog\/category\/tips-and-tricks\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Selling online &#8211; 6 top tips to help your business succeed\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.names.co.uk\/blog\/#website\",\"url\":\"https:\/\/www.names.co.uk\/blog\/\",\"name\":\"names.co.uk blog\",\"description\":\"Welcome to the names.co.uk blog where we talk about domain names, web hosting, online shops, website builders and lots of other cool web related stuff.  Stick around for offers and competition news too!\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.names.co.uk\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.names.co.uk\/blog\/#\/schema\/person\/c4a24823b87b0d365a83bb36d095d471\",\"name\":\"Nathan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.names.co.uk\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b849f2ae94026a2583ec808f66065701dbebe5ca9a87e51fab1269f2853c4a71?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b849f2ae94026a2583ec808f66065701dbebe5ca9a87e51fab1269f2853c4a71?s=96&d=mm&r=g\",\"caption\":\"Nathan\"},\"description\":\"Nathan has been with team.blue since 2005 and has a background in Technical Support. He is passionate about helping customers find the best product for them and use it to its full potential. In his free time, he can often be found on a train travelling around the beautiful British countryside, or curled up on the sofa at home reading a good book.\",\"url\":\"https:\/\/www.names.co.uk\/blog\/author\/nathan\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Selling online - 6 top tips to help your business succeed","description":"Selling online is a great way to make money but knowing where to begin can seem daunting. How do you make sure that you're on the right path to success?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.names.co.uk\/blog\/6-top-tips-for-selling-online\/","og_locale":"en_GB","og_type":"article","og_title":"Selling online - 6 top tips to help your business succeed","og_description":"Selling online is a great way to make money but knowing where to begin can seem daunting. How do you make sure that you're on the right path to success?","og_url":"https:\/\/www.names.co.uk\/blog\/6-top-tips-for-selling-online\/","og_site_name":"names.co.uk blog","article_publisher":"https:\/\/www.facebook.com\/namesco\/","article_published_time":"2019-11-28T09:30:19+00:00","article_modified_time":"2019-11-28T12:38:10+00:00","og_image":[{"width":945,"height":425,"url":"https:\/\/www.names.co.uk\/blog\/wp-content\/uploads\/2019\/06\/Getting-started.png","type":"image\/png"}],"author":"Nathan","twitter_card":"summary_large_image","twitter_creator":"@Namesco","twitter_site":"@Namesco","twitter_misc":{"Written by":"Nathan","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.names.co.uk\/blog\/6-top-tips-for-selling-online\/#article","isPartOf":{"@id":"https:\/\/www.names.co.uk\/blog\/6-top-tips-for-selling-online\/"},"author":{"name":"Nathan","@id":"https:\/\/www.names.co.uk\/blog\/#\/schema\/person\/c4a24823b87b0d365a83bb36d095d471"},"headline":"Selling online &#8211; 6 top tips to help your business succeed","datePublished":"2019-11-28T09:30:19+00:00","dateModified":"2019-11-28T12:38:10+00:00","mainEntityOfPage":{"@id":"https:\/\/www.names.co.uk\/blog\/6-top-tips-for-selling-online\/"},"wordCount":584,"image":{"@id":"https:\/\/www.names.co.uk\/blog\/6-top-tips-for-selling-online\/#primaryimage"},"thumbnailUrl":"https:\/\/www.names.co.uk\/blog\/wp-content\/uploads\/2019\/06\/Getting-started.png","articleSection":["Tips &amp; Tricks","Website Builder"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.names.co.uk\/blog\/6-top-tips-for-selling-online\/","url":"https:\/\/www.names.co.uk\/blog\/6-top-tips-for-selling-online\/","name":"Selling online - 6 top tips to help your business succeed","isPartOf":{"@id":"https:\/\/www.names.co.uk\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.names.co.uk\/blog\/6-top-tips-for-selling-online\/#primaryimage"},"image":{"@id":"https:\/\/www.names.co.uk\/blog\/6-top-tips-for-selling-online\/#primaryimage"},"thumbnailUrl":"https:\/\/www.names.co.uk\/blog\/wp-content\/uploads\/2019\/06\/Getting-started.png","datePublished":"2019-11-28T09:30:19+00:00","dateModified":"2019-11-28T12:38:10+00:00","author":{"@id":"https:\/\/www.names.co.uk\/blog\/#\/schema\/person\/c4a24823b87b0d365a83bb36d095d471"},"description":"Selling online is a great way to make money but knowing where to begin can seem daunting. How do you make sure that you're on the right path to success?","breadcrumb":{"@id":"https:\/\/www.names.co.uk\/blog\/6-top-tips-for-selling-online\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.names.co.uk\/blog\/6-top-tips-for-selling-online\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.names.co.uk\/blog\/6-top-tips-for-selling-online\/#primaryimage","url":"https:\/\/www.names.co.uk\/blog\/wp-content\/uploads\/2019\/06\/Getting-started.png","contentUrl":"https:\/\/www.names.co.uk\/blog\/wp-content\/uploads\/2019\/06\/Getting-started.png","width":945,"height":425,"caption":"Customer email"},{"@type":"BreadcrumbList","@id":"https:\/\/www.names.co.uk\/blog\/6-top-tips-for-selling-online\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"names.co.uk","item":"\/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/www.names.co.uk\/blog\/"},{"@type":"ListItem","position":3,"name":"Tips &amp; Tricks","item":"https:\/\/www.names.co.uk\/blog\/category\/tips-and-tricks\/"},{"@type":"ListItem","position":4,"name":"Selling online &#8211; 6 top tips to help your business succeed"}]},{"@type":"WebSite","@id":"https:\/\/www.names.co.uk\/blog\/#website","url":"https:\/\/www.names.co.uk\/blog\/","name":"names.co.uk blog","description":"Welcome to the names.co.uk blog where we talk about domain names, web hosting, online shops, website builders and lots of other cool web related stuff.  Stick around for offers and competition news too!","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.names.co.uk\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.names.co.uk\/blog\/#\/schema\/person\/c4a24823b87b0d365a83bb36d095d471","name":"Nathan","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.names.co.uk\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b849f2ae94026a2583ec808f66065701dbebe5ca9a87e51fab1269f2853c4a71?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b849f2ae94026a2583ec808f66065701dbebe5ca9a87e51fab1269f2853c4a71?s=96&d=mm&r=g","caption":"Nathan"},"description":"Nathan has been with team.blue since 2005 and has a background in Technical Support. He is passionate about helping customers find the best product for them and use it to its full potential. In his free time, he can often be found on a train travelling around the beautiful British countryside, or curled up on the sofa at home reading a good book.","url":"https:\/\/www.names.co.uk\/blog\/author\/nathan\/"}]}},"_links":{"self":[{"href":"https:\/\/www.names.co.uk\/blog\/wp-json\/wp\/v2\/posts\/15019","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.names.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.names.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.names.co.uk\/blog\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/www.names.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=15019"}],"version-history":[{"count":1,"href":"https:\/\/www.names.co.uk\/blog\/wp-json\/wp\/v2\/posts\/15019\/revisions"}],"predecessor-version":[{"id":15020,"href":"https:\/\/www.names.co.uk\/blog\/wp-json\/wp\/v2\/posts\/15019\/revisions\/15020"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.names.co.uk\/blog\/wp-json\/wp\/v2\/media\/14738"}],"wp:attachment":[{"href":"https:\/\/www.names.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=15019"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.names.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=15019"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.names.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=15019"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}