{"id":14948,"date":"2019-10-28T06:00:33","date_gmt":"2019-10-28T05:00:33","guid":{"rendered":"https:\/\/www.names.co.uk\/blog\/?p=14948"},"modified":"2019-11-04T10:51:35","modified_gmt":"2019-11-04T09:51:35","slug":"5-rules-of-thumb-for-effective-staff-and-customer-communication","status":"publish","type":"post","link":"https:\/\/www.names.co.uk\/blog\/5-rules-of-thumb-for-effective-staff-and-customer-communication\/","title":{"rendered":"5 rules of thumb for effective staff and customer communication"},"content":{"rendered":"\n<p>Communication is key to the success of any business, large or small, whether that be internal communication or communication with customers through marketing materials. It tells staff and customers a great deal about the business and its values. These 5 rules of thumb for effective staff and customer communication will point you in the right direction&#8230;<\/p>\n\n\n\n<p>Business communication goes beyond the words said or\nprinted, and can positively impact the efficiency of business operations if it\nis clear and concise. Even the best communication relies upon everyone\nreceiving the message, and receiving it correctly as the sender intended. Start\nby making sure there is a robust communication strategy in place and a\ncommitment to reviewing it regularly.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Listen<\/strong><\/h2>\n\n\n\n<p>Listening is important, but beyond that, it is critical\nto hear. All too often, business owners are so focused on the message they are\nsending out that they forget to listen to any messages coming back.\nCommunication is a two-way process after all, and without the message being\nreceived as expected, and responded to, it remains merely a transmission.\nWhether it\u2019s an internal presentation or a customer service call, business communication\nrelies upon feedback.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Tools for the job<\/strong><\/h2>\n\n\n\n<p>The right tools for effective business communication will depend upon the nature of your business, and making the right choices will directly impact the success your communications. There may well be a period of trial and error while you find the right combination of <a href=\"https:\/\/www.names.co.uk\/email-hosting\">email<\/a>, conference calls, print and more. Be prepared to keep an open mind.<\/p>\n\n\n\n<p>Communication can also include information that people\nseek out themselves, whether customers, employees or other stakeholders in the\nbusiness. Think about the sort of information they would like to see and make\nsure it is easily accessible, whether that is about delivery information, or\nrules about holiday allowances. Again, check that it is kept up to date and\nrelevant.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Rules to\ncommunicate by<\/strong><\/h2>\n\n\n\n<ol class=\"wp-block-list\"><li>Don\u2019t court controversy. It rarely works well because you will always alienate a group of people straight away.<\/li><li>Keep it simple. There will be times when you need to communicate complex messages and when they arise, think carefully about the mechanism you use; something complicated should not be communicated via email or text. If at all possible, choose in person &#8211; in the form of a group briefing, video conference, or phone call if your audience is small enough. Using a text-based option opens up too many opportunities for misunderstanding.<\/li><li>Avoid jargon. Especially when the message is complicated, it makes sense to use straightforward language. Avoid potential barriers to having your message understood by cutting out the jargon.<\/li><li>Visualise. Wherever you can, use images, although make sure that they are relevant to your message and support it rather than distracting.<\/li><li>Keep it professional. Business communication should maintain professionalism, even when the brand is informal. Be respectful at all times.<\/li><\/ol>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>There is no guarantee that having the right communication in place will make the business successful, but you can be pretty sure that if you don\u2019t get your communication right, it will fail to achieve its objectives.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Communication is key to the success of any business, large or small, whether that be internal communication or communication with customers through marketing materials. It tells staff and customers a&#8230; <a class=\"more-link\" href=\"https:\/\/www.names.co.uk\/blog\/5-rules-of-thumb-for-effective-staff-and-customer-communication\/\">Read more &rarr;<\/a><\/p>\n","protected":false},"author":17,"featured_media":14931,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1596],"tags":[],"class_list":["post-14948","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-and-tricks"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 rules of thumb for effective staff and customer communication - names.co.uk blog<\/title>\n<meta name=\"description\" content=\"Communication is key to the success of any business, large or small, whether that be internal communication or communication with customers througheffective staff and customer communication\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.names.co.uk\/blog\/5-rules-of-thumb-for-effective-staff-and-customer-communication\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 rules of thumb for effective staff and customer communication - names.co.uk blog\" \/>\n<meta property=\"og:description\" content=\"Communication is key to the success of any business, large or small, whether that be internal communication or communication with customers througheffective staff and customer communication\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.names.co.uk\/blog\/5-rules-of-thumb-for-effective-staff-and-customer-communication\/\" \/>\n<meta property=\"og:site_name\" content=\"names.co.uk blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/namesco\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-28T05:00:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-11-04T09:51:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.names.co.uk\/blog\/wp-content\/uploads\/2019\/10\/Working-effectively.png\" \/>\n\t<meta property=\"og:image:width\" content=\"945\" \/>\n\t<meta property=\"og:image:height\" content=\"425\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Nathan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Namesco\" \/>\n<meta name=\"twitter:site\" content=\"@Namesco\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nathan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.names.co.uk\/blog\/5-rules-of-thumb-for-effective-staff-and-customer-communication\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.names.co.uk\/blog\/5-rules-of-thumb-for-effective-staff-and-customer-communication\/\"},\"author\":{\"name\":\"Nathan\",\"@id\":\"https:\/\/www.names.co.uk\/blog\/#\/schema\/person\/c4a24823b87b0d365a83bb36d095d471\"},\"headline\":\"5 rules of thumb for effective staff and customer communication\",\"datePublished\":\"2019-10-28T05:00:33+00:00\",\"dateModified\":\"2019-11-04T09:51:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.names.co.uk\/blog\/5-rules-of-thumb-for-effective-staff-and-customer-communication\/\"},\"wordCount\":523,\"image\":{\"@id\":\"https:\/\/www.names.co.uk\/blog\/5-rules-of-thumb-for-effective-staff-and-customer-communication\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.names.co.uk\/blog\/wp-content\/uploads\/2019\/10\/Working-effectively.png\",\"articleSection\":[\"Tips &amp; 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