{"id":14920,"date":"2019-10-23T08:00:48","date_gmt":"2019-10-23T07:00:48","guid":{"rendered":"https:\/\/www.names.co.uk\/blog\/?p=14920"},"modified":"2019-10-23T08:16:03","modified_gmt":"2019-10-23T07:16:03","slug":"how-to-sell-online-build-your-first-shop","status":"publish","type":"post","link":"https:\/\/www.names.co.uk\/blog\/how-to-sell-online-build-your-first-shop\/","title":{"rendered":"How to sell online – build your first shop"},"content":{"rendered":"\n

When you start to think about how to sell online, the technical implications of building an e-commerce website or the considerations in complying with legal regulations can seem overwhelming. So, we\u2019ve compiled a simple checklist to help you plan and deliver a great e-commerce presence. <\/p>\n\n\n\n

Planning\nhow to sell online<\/h2>\n\n\n\n

Deciding\nwhat you\u2019re going to sell is the first order of business. Once you\u2019ve selected\nyour products, you can use them to drive the plan as to how you\u2019ll develop your\nfirst online shop. <\/p>\n\n\n\n

When it\ncomes to selling products online, you can retail products you\u2019ve made yourself,\nsource products from other businesses and ship them yourself or you could opt\nfor dropshipping and have another business handle all stock keeping and\nshipping. <\/p>\n\n\n\n

Once you\u2019ve\ndecided what you want to sell, conduct market research to help you decide what\nsort of customers will buy the product or from your shop, and use this\ninformation to plan the experience you want to deliver on your website. With\nwhich other brands will your target market be used to shopping online and how\ndo they expect to shop online?<\/p>\n\n\n\n

You can\nchoose to build a website yourself, arranging hosting and ensuring security and\nefficient payment systems, or you can work with an expert agency or hosting\nprovider who can build an e-commerce website and help you to use a simple\ncontent management system to maintain product listings and information on your\nwebsite. <\/p>\n\n\n\n

Optimising\nyour online shop<\/h2>\n\n\n\n

Once you\nhave an e-commerce website, you\u2019ll want to generate as much traffic as possible\nand convert a good proportion of visits into sales. Now you have the\nopportunity to personalise your website, using product descriptions to showcase\nyour brand\u2019s unique selling points (USPs) in comparison with other online\nretailers, and adding functionality such as personalised product\nrecommendations based upon a visitor’s behaviour or previous transactions. <\/p>\n\n\n\n

Integrating\nemail with your website can enable you to send automatic emails from the same\ndomain as your website to customers who put an item in their shopping cart but\ndon\u2019t check out. Using marketing tactics such as pay-per-click (PPC)\nadvertising can enable you to drive visits from people who indicate that they\nare interested in products like those you\u2019re selling, because of the search\nkeywords they\u2019ve typed in online. <\/p>\n\n\n\n

You may\nwant to create profiles on social media platforms such as Instagram in order to\nshowcase your products and enable you to interact with influencers and\npotential customers who might talk about your products on their social feeds. <\/p>\n\n\n\n

Ensuring\nthat your online shop is compliant with legal regulations such as the EU\ndistance selling directive and international taxation rules is vital if you\nwant your online shop to last. It is also essential to ensure that all customer\ndata you process is secure and that your site has an SSL certificate in order\nto process any sensitive data or payment information securely. <\/p>\n\n\n\n

If starting your own shop online is the next stage in your business journey, you’ll need a quality website builder to help you on your way! Our Ecommerce Website Builder is totally secure, really simple to set up and includes all of the SEO tools to help your business get found in Google.<\/p>\n\n\n\n

Check it out here! <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

When you start to think about how to sell online, the technical implications of building an e-commerce website or the considerations in complying with legal regulations can seem overwhelming. So,… Read more →<\/a><\/p>\n","protected":false},"author":17,"featured_media":14738,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1655],"tags":[],"class_list":["post-14920","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-website-builder"],"yoast_head":"\nHow to sell online - build your first shop<\/title>\n<meta name=\"description\" content=\"When you start to think about how to sell online, the technical implications of building an e-commerce website can be overwhelming!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.names.co.uk\/blog\/how-to-sell-online-build-your-first-shop\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to sell online - build your first shop\" \/>\n<meta property=\"og:description\" content=\"When you start to think about how to sell online, the technical implications of building an e-commerce website can be overwhelming!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.names.co.uk\/blog\/how-to-sell-online-build-your-first-shop\/\" \/>\n<meta property=\"og:site_name\" content=\"names.co.uk blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/namesco\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-23T07:00:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-10-23T07:16:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.names.co.uk\/blog\/wp-content\/uploads\/2019\/06\/Getting-started.png\" \/>\n\t<meta property=\"og:image:width\" content=\"945\" \/>\n\t<meta property=\"og:image:height\" content=\"425\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Nathan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Namesco\" \/>\n<meta name=\"twitter:site\" content=\"@Namesco\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nathan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.names.co.uk\/blog\/how-to-sell-online-build-your-first-shop\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.names.co.uk\/blog\/how-to-sell-online-build-your-first-shop\/\"},\"author\":{\"name\":\"Nathan\",\"@id\":\"https:\/\/www.names.co.uk\/blog\/#\/schema\/person\/c4a24823b87b0d365a83bb36d095d471\"},\"headline\":\"How to sell online – build your first shop\",\"datePublished\":\"2019-10-23T07:00:48+00:00\",\"dateModified\":\"2019-10-23T07:16:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.names.co.uk\/blog\/how-to-sell-online-build-your-first-shop\/\"},\"wordCount\":559,\"image\":{\"@id\":\"https:\/\/www.names.co.uk\/blog\/how-to-sell-online-build-your-first-shop\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.names.co.uk\/blog\/wp-content\/uploads\/2019\/06\/Getting-started.png\",\"articleSection\":[\"Website Builder\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.names.co.uk\/blog\/how-to-sell-online-build-your-first-shop\/\",\"url\":\"https:\/\/www.names.co.uk\/blog\/how-to-sell-online-build-your-first-shop\/\",\"name\":\"How to sell online - 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