{"id":14910,"date":"2019-10-21T09:48:55","date_gmt":"2019-10-21T08:48:55","guid":{"rendered":"https:\/\/www.names.co.uk\/blog\/?p=14910"},"modified":"2019-11-11T10:01:17","modified_gmt":"2019-11-11T09:01:17","slug":"what-is-website-maintenance-and-why-is-it-important","status":"publish","type":"post","link":"https:\/\/www.names.co.uk\/blog\/what-is-website-maintenance-and-why-is-it-important\/","title":{"rendered":"What is website maintenance and why is it important?"},"content":{"rendered":"\n

There are a number of common reasons why website maintenance is needed – content changes, corruption (accidental or mischievous), the law changes, your requirements change, or maybe the developer didn\u2019t understand them in the first place and correction is required.<\/p>\n\n\n\n

There is a widespread belief that a website needs less maintenance than a physical shop. Surely online customers will simply arrive and buy? Alas, that has never been entirely true: getting found, winning trust, taking payments and complying with the law take – and have always taken – a considerable amount of effort.<\/p>\n\n\n\n

As every\nreal-world business knows, prices move, supplies fluctuate, fashions evolve,\ncustomers look elsewhere and thieves strike. If you didn\u2019t anticipate having to\ngrapple with these problems online, it can be a rude awakening and an overhead\nyou didn\u2019t budget for. Websites can be hard work. <\/p>\n\n\n\n

Then there\nare the politics. Google\u2019s guidelines for ranking are constantly changing. Not\nto mention the GDPR (General Data Protection Regulation) – how does that\naffect you? What if you have a data breach?<\/p>\n\n\n\n

The modern website formula<\/strong><\/p>\n\n\n\n

It makes sense to think of your website in much the same way as you think about your offices, commercial outlets or workshops: as an equally essential investment. As with those other investments, it requires long-term planning, skilled maintenance and budgeting. In short, a website is a key element of your enterprise.<\/p>\n\n\n\n

There are\nno two ways about it; just about every modern enterprise needs a website.\nToday, even if you require a local service, you Google and search for those\nwith the best reputation. Businesses without a digital presence will endure for\na little while – then fade away.<\/p>\n\n\n\n

Security<\/strong><\/p>\n\n\n\n

The\nGovernment began the long and arduous task of making website owners aware of\nsecurity and privacy issues with the GDPR in 2018. More legislation is bound to\nfollow because risks and abuses are continually evolving.<\/p>\n\n\n\n

Even\nleading technology companies such as Google, Facebook, Intel and Microsoft have\nbeen accused of wrong-doing. You need to address your website maintenance\npro-actively.<\/p>\n\n\n\n

Expert website maintenance<\/strong><\/p>\n\n\n\n

Some things\nyou can\u2019t leave to IT; pricing new products, describing them, pitching them to\ncustomers. A lot of IT companies don\u2019t talk about this because they don\u2019t\nunderstand it. The support of a company that listens and understands your\nbusiness is priceless. Sadly, too many don\u2019t understand any business except\ntheir own. Never forget that YOU are the expert. Never be told \u201ccomputer says\nno\u201d.<\/p>\n\n\n\n

To put it\nbluntly, website design and maintenance companies that listen and then deliver\nusually cost a little more, because they work much harder. They have a\nreputation they\u2019re proud of it. If they don\u2019t understand they try, instead of\nexpecting you to understand them.<\/p>\n\n\n\n

Maintenance\nessentials include regular secure backups, security tools, traffic monitoring,\nprivacy policies, incident response, updates and patches. Cosmetic and speed\nimprovements can help you stay competitive and show Google you\u2019re still alive.\nYou need specialists to do all these things, but the expert you really need is\nthe one that listens first and talks later.<\/p>\n\n\n\n

Website maintenance from names.co.uk <\/strong><\/p>\n\n\n\n

\"Build
Our Build Me a Website team – Rich, Tom and Carla<\/figcaption><\/figure>\n\n\n\n

Have your website built by us and we\u2019ll take care of the monthly maintenance required to help keep your website looking great and performing well. <\/p>\n\n\n\n

Prices start at \u00a3349 for a Starter Website and \u00a329.99 per month covers 2 hours of monthly maintenance to keep your website fresh \u2013 for example, we can add whole new pages, add new products or give the images, text and colours a refresh. We\u2019re really flexible so will accommodate your needs and we\u2019re happy to advise too. Think of us as an extension to your own team!<\/p>\n\n\n\n

View\ndetails of our Build Me a Website and maintenance service here: https:\/\/www.names.co.uk\/website-builder\/build-me-a-website<\/a>\n<\/p>\n","protected":false},"excerpt":{"rendered":"

There are a number of common reasons why website maintenance is needed – content changes, corruption (accidental or mischievous), the law changes, your requirements change, or maybe the developer didn\u2019t… Read more →<\/a><\/p>\n","protected":false},"author":17,"featured_media":14924,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1703,1707,1705],"tags":[],"class_list":["post-14910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-build-me-a-website","category-marketing","category-web-design"],"yoast_head":"\nWhat is website maintenance and why is it important? - names.co.uk blog<\/title>\n<meta name=\"description\" content=\"There are a number of common reasons why website maintenance is needed - content changes, corruption (accidental or mischievous), the law changes, your\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.names.co.uk\/blog\/what-is-website-maintenance-and-why-is-it-important\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is website maintenance and why is it important? 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