{"id":14847,"date":"2019-10-01T14:36:20","date_gmt":"2019-10-01T13:36:20","guid":{"rendered":"https:\/\/www.names.co.uk\/blog\/?p=14847"},"modified":"2019-11-11T10:01:41","modified_gmt":"2019-11-11T09:01:41","slug":"achieve-great-results-with-our-d-i-y-website-builder-if-you-keep-your-target-customers-in-mind","status":"publish","type":"post","link":"https:\/\/www.names.co.uk\/blog\/achieve-great-results-with-our-d-i-y-website-builder-if-you-keep-your-target-customers-in-mind\/","title":{"rendered":"Achieve great results with our D.I.Y Website Builder, if you keep your target customers in mind"},"content":{"rendered":"\n

Advances in technology mean that you no longer need to know\nhow to write complex code to build a functional website\u2026 with the help of our\nWebsite Builder, you can create a professional website in a matter of minutes.\nAlthough they say that when something sounds too good to be true it probably\nis, in this case, provided that you keep your target audience in mind throughout\nthe design process, our comprehensive Website Builder has all the tools you\u2019ll\nneed to successfully begin your online journey.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Here are a few key steps to creating an outstanding website for your business.<\/strong><\/p>\n\n\n\n

Deliver seamless and intuitive e-commerce functionality<\/strong>
One of the primary advantages of using our Website Builder to create an e-commerce store is that all the intricate work has already been completed for you. You won\u2019t need to invest time setting up separate payment functionality and shopping cart software, so you\u2019ll be free to think about which additional features your audience will appreciate.<\/p>\n\n\n\n

From order tracking capabilities to customised shipping\noptions, delivering an experience that your audience finds enjoyable and\nvaluable will help you to build brand loyalty and effectively channel as many\nvisitors as possible through your sales funnel.<\/p>\n\n\n\n

Previewing and testing before publishing<\/strong>
It can be tempting to want to hit the publish button as soon as your design is complete, however, it is important to thoroughly test that every element is functioning properly to avoid frustrating your visitors. From ensuring that your site navigation buttons are working, to thoroughly proof-reading for spelling, grammar and SEO issues, double-checking your efforts at this stage will help you to launch a website that you can be proud of.<\/p>\n\n\n\n

The good news is that if something isn\u2019t quite right, our\nWebsite Builder will offer a variety of simple fixes that won\u2019t keep you\noffline for too long. You can also preview how your website will look when it\u2019s\nlive, so take this opportunity to ensure that every element on each page has\nbeen designed with your ideal customer in mind.<\/p>\n\n\n\n

Think about Search Engine Optimisation (SEO)<\/strong>
Once you\u2019ve created your site with Website Builder, you can easily integrate analytics and SEO tools to effectively track and evaluate how well your site is performing. There are a variety of metrics you could choose to monitor but focusing on a few key areas, such as your bounce rate, click-through rate and conversion rate will help you to build a detailed picture of what’s working well, as well as highlighting any areas that might benefit from some additional refinement.<\/p>\n\n\n\n

Conducting some keyword research and incorporating these\nwords and phrases into your on-site copy and content will help you to expand\nyour reach and ensure that every one of your potential customers knows who you\nare, what you do and how your products and\/or services will add value to their business.<\/p>\n\n\n\n

You will also find it valuable to conduct a technical SEO\naudit, which will highlight any crawl errors, broken links and duplicate\ncontent issues. These problems could affect your site\u2019s performance in search\nengine results pages (SERPs) and addressing them as early as possible will\nensure that your audience is benefiting from the best possible experience that\nyou can deliver.<\/p>\n\n\n\n

So, if you need a website (which every business does these\ndays!) try Website Builder \u2013 you\u2019re sure to be impressed with the ease at which\nyour website will take shape, and the tools available to make it look and\nperform like it was professionally built.<\/p>\n\n\n\n

View our Website Builder options<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"

Advances in technology mean that you no longer need to know how to write complex code to build a functional website\u2026 with the help of our Website Builder, you can… Read more →<\/a><\/p>\n","protected":false},"author":17,"featured_media":14161,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1709,1655],"tags":[],"class_list":["post-14847","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-website-builder","category-website-builder"],"yoast_head":"\nAchieve great results with our D.I.Y Website Builder, if you keep your target customers in mind - names.co.uk blog<\/title>\n<meta name=\"description\" content=\"Advances in technology mean that you no longer need to know how to write complex code to build a functional website\u2026 with the help of our Website Builder,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.names.co.uk\/blog\/achieve-great-results-with-our-d-i-y-website-builder-if-you-keep-your-target-customers-in-mind\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Achieve great results with our D.I.Y Website Builder, if you keep your target customers in mind - 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