{"id":14828,"date":"2019-09-16T10:35:27","date_gmt":"2019-09-16T09:35:27","guid":{"rendered":"https:\/\/www.names.co.uk\/blog\/?p=14828"},"modified":"2019-09-16T10:49:22","modified_gmt":"2019-09-16T09:49:22","slug":"is-your-site-worth-regular-website-maintenance-reward-it-with-7-must-dos","status":"publish","type":"post","link":"https:\/\/www.names.co.uk\/blog\/is-your-site-worth-regular-website-maintenance-reward-it-with-7-must-dos\/","title":{"rendered":"Is your site worth regular website maintenance? Reward it with 7 must-dos"},"content":{"rendered":"\n

<\/p>\n\n\n\n

Websites perform a vital function for many businesses and website maintenance is no exception. The more professional a website is, the more value it can generate. Sites offer brand exposure, sales opportunities and ways for customers to get in touch. <\/p>\n\n\n\n

Websites cannot remain static – they need to\nbe refreshed, maintained and updated regularly in order to continue to do the\njob they were designed for. In terms of website maintenance, some tasks should\nbe undertaken weekly while others can probably be managed rather less\nfrequently. The main tasks are outlined below, together with a suggestion as to\nhow often they should be performed.<\/p>\n\n\n\n

User testing<\/strong><\/h2>\n\n\n\n

The way in which people use the web and\nnavigate around websites changes all the time. To ensure that your website\ncontinues to work for users, it is worth investing some time and money in user\ntesting. Bringing in external testers brings fresh eyes to the process and can\nreally benefit the business. Make sure that any testing is carried out on a\nvariety of devices to ensure compatibility. Once the testing is complete,\ncreate a schedule for making any changes that have been identified. This serves\nto ensure that insights and suggestions are acted upon.<\/p>\n\n\n\n

Suggested frequency: Annually <\/p>\n\n\n\n

Test out all the forms on the website<\/strong><\/h2>\n\n\n\n

If your website includes any forms that you\nwant potential customers to fill out, you need to be confident that these are\nworking properly. If they are not, you could be missing out on capturing\nvaluable information. So go through the process of filling out all the forms on\nthe website. Again, use various devices and browsers to check compatibility.<\/p>\n\n\n\n

Suggested frequency: Quarterly<\/p>\n\n\n\n

Make test purchases<\/strong><\/h2>\n\n\n\n

If your website is used for sales, the\npurchasing function is crucial. If it stops working, or puts people off, you\ncould lose significant revenue. Try making a few purchases to ensure the\nprocess works. If there\u2019s anything that isn\u2019t seamless, you\u2019ll want to remedy\nit ASAP.<\/p>\n\n\n\n

Suggested frequency: Monthly<\/p>\n\n\n\n

Check for security updates<\/strong><\/h2>\n\n\n\n

In the light of the numerous high-profile\nsecurity breaches, securing your website has to be a major priority, especially\nthose businesses who deal with private data (personal and financial). To this\nend, it is important to ensure that all your platforms, plug-ins, and scripts\nare up to date. Updates are usually aimed at improving security or fixing a\nvulnerability that has been identified.<\/p>\n\n\n\n

Suggested frequency: Monthly<\/p>\n\n\n\n

Back-up your site<\/strong><\/h2>\n\n\n\n

This can be handled through a backup solution\nsuch as Codeguard or just by creating your own backup. It is unlikely that you\nwill ever need to use a back-up but Murphy\u2019s Law suggest that if you don\u2019t do\nit regularly then something will probably go wrong. <\/p>\n\n\n\n

Suggested frequency: Monthly<\/p>\n\n\n\n

Review key metrics<\/strong><\/h2>\n\n\n\n

Tools such as Google Analytics provide\nvolumes of useful information as to how people find and use your website.\nRegularly checking your analytics gives you an indication as to how well your\nwebsite is working. These tools are enormously helpful in finding ways to improve\naspects such as SEO and site engagement. <\/p>\n\n\n\n

Suggested frequency: Weekly<\/p>\n\n\n\n

Website maintenance is crucial and can save you time, money, and a great deal of trouble.<\/p>\n\n\n\n

Did you know – if your site is build by us, we’ll regularly maintain it for you? Find out more here.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Websites perform a vital function for many businesses and website maintenance is no exception. The more professional a website is, the more value it can generate. Sites offer brand exposure,… Read more →<\/a><\/p>\n","protected":false},"author":17,"featured_media":14217,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1703,1596,1655],"tags":[],"class_list":["post-14828","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-build-me-a-website","category-tips-and-tricks","category-website-builder"],"yoast_head":"\nRegular website maintenance - is your site worth it? Here's 7 must dos<\/title>\n<meta name=\"description\" content=\"Websites perform a vital function for many businesses and website maintenance is no exception. 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