{"id":14806,"date":"2019-07-19T09:25:43","date_gmt":"2019-07-19T08:25:43","guid":{"rendered":"https:\/\/www.names.co.uk\/blog\/?p=14806"},"modified":"2019-11-13T11:35:31","modified_gmt":"2019-11-13T10:35:31","slug":"tune-your-ppc-advertising","status":"publish","type":"post","link":"https:\/\/www.names.co.uk\/blog\/tune-your-ppc-advertising\/","title":{"rendered":"PPC advertising – take advantage of Google Ads updates"},"content":{"rendered":"\n

Google keeps changing, but with the latest Google Ads updates, the search giant is making it easier than ever to run successful PPC advertising campaigns that convert more cost-effectively. Here are some of the latest changes to Google Ads which you need to know about to help you get more from your PPC spend. <\/p>\n\n\n\n

Display\nbidding: pay for conversions<\/h2>\n\n\n\n

Google Ads\nis giving advertisers more ways to make their ad spend more efficient by\nrefining bidding types for advertisers on the display network so they can now\nchoose to use the pay for conversions bidding strategy. This way, Google Ads\ncan help advertisers succeed and encourage them to come back for more. This bid\ntype will take your campaigns beyond PPC advertising because you’ll only spend\nwhen someone converts on your choice of action. If they bounce, you don\u2019t pay.\nYou\u2019ll need to select Target CPA bidding type when adjusting your bids on the\ndisplay network, with conversions as sub-type. <\/p>\n\n\n\n

Optimisation\nimprovements<\/h2>\n\n\n\n

Since AdWords became Google <\/a>Ads, there is more to be learnt from the optimisation score suggestions. You\u2019ll be getting a score from 0-100 based upon how well optimised your account is deemed to be. Google will look at bidding strategies, extensions, dynamic ads and other factors in your account to see if you are utilising all of the functionality on offer to make your ads work as well as possible.<\/p>\n\n\n\n

Updated\nlanding pages reports<\/h2>\n\n\n\n

The\ndetailed landing pages report gives you data and insight on how the landing\npages you choose perform for the keywords you\u2019re targeting with your PPC\nadvertising campaigns. Google has updated the metrics for these reports so now\nyou can also find mobile speed score which is ranked from 1 for slow to 10 for\nextremely fast, and is based upon how speedily your page loads as well as\npotential conversion rate. <\/p>\n\n\n\n

New\nresponsive display ads<\/h2>\n\n\n\n

There are\nthree new features for responsive display PPC advertising campaigns. Video\nassets is perhaps the biggest. Since 60% of online shoppers say that video has\nbeen important to making them want to purchase, Google has allowed advertisers\nto include 30 second video assets from YouTube in their ads to improve\nimpressions and conversions. <\/p>\n\n\n\n

The\ncombinations reporting page updates mean that Google will adjust the\ncombination of copy and images used in responsive and smart ads in order to get\nthe best results. You can see all the data in the combinations reporting\ndashboard. <\/p>\n\n\n\n

The new ad\nstrength tool can help to optimise your headlines, descriptions and images,\nwith Google giving you feedback on where you need improvements. <\/p>\n\n\n\n

Call only\nad text expansion<\/h2>\n\n\n\n

Call only\nads are powerful ways to drive traffic, but previously there was very little\nspace for text. Advertisers can now use two headlines and a description of up\nto 90 characters to create more compelling ads.<\/p>\n\n\n\n

At\nnames.co.uk we can help you optimise your website for more successful PPC\nadvertising campaigns that take advantage of the opportunities from the latest\nGoogle Ads updates.<\/p>\n","protected":false},"excerpt":{"rendered":"

Google keeps changing, but with the latest Google Ads updates, the search giant is making it easier than ever to run successful PPC advertising campaigns that convert more cost-effectively. Here… Read more →<\/a><\/p>\n","protected":false},"author":17,"featured_media":14329,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1707],"tags":[],"class_list":["post-14806","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"\nTune your PPC advertising - take advantage of Google ads updates<\/title>\n<meta name=\"description\" content=\"Google keeps changing, but with the latest Google Ads updates, the search giant is making it easier than ever to run successful PPC advertising campaigns.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.names.co.uk\/blog\/tune-your-ppc-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tune your PPC advertising - take advantage of Google ads updates\" \/>\n<meta property=\"og:description\" content=\"Google keeps changing, but with the latest Google Ads updates, the search giant is making it easier than ever to run successful PPC advertising campaigns.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.names.co.uk\/blog\/tune-your-ppc-advertising\/\" \/>\n<meta property=\"og:site_name\" content=\"names.co.uk blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/namesco\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-19T08:25:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-11-13T10:35:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.names.co.uk\/blog\/wp-content\/uploads\/2019\/02\/PPC.png\" \/>\n\t<meta property=\"og:image:width\" content=\"945\" \/>\n\t<meta property=\"og:image:height\" content=\"425\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Nathan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Namesco\" \/>\n<meta name=\"twitter:site\" content=\"@Namesco\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nathan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.names.co.uk\/blog\/tune-your-ppc-advertising\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.names.co.uk\/blog\/tune-your-ppc-advertising\/\"},\"author\":{\"name\":\"Nathan\",\"@id\":\"https:\/\/www.names.co.uk\/blog\/#\/schema\/person\/c4a24823b87b0d365a83bb36d095d471\"},\"headline\":\"PPC advertising – take advantage of Google Ads updates\",\"datePublished\":\"2019-07-19T08:25:43+00:00\",\"dateModified\":\"2019-11-13T10:35:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.names.co.uk\/blog\/tune-your-ppc-advertising\/\"},\"wordCount\":509,\"image\":{\"@id\":\"https:\/\/www.names.co.uk\/blog\/tune-your-ppc-advertising\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.names.co.uk\/blog\/wp-content\/uploads\/2019\/02\/PPC.png\",\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.names.co.uk\/blog\/tune-your-ppc-advertising\/\",\"url\":\"https:\/\/www.names.co.uk\/blog\/tune-your-ppc-advertising\/\",\"name\":\"Tune your PPC advertising - 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