{"id":14766,"date":"2019-06-18T11:24:33","date_gmt":"2019-06-18T10:24:33","guid":{"rendered":"https:\/\/www.names.co.uk\/blog\/?p=14766"},"modified":"2024-01-08T11:17:45","modified_gmt":"2024-01-08T11:17:45","slug":"better-keyword-research","status":"publish","type":"post","link":"https:\/\/www.names.co.uk\/blog\/better-keyword-research\/","title":{"rendered":"Better keyword research &#8211; understand and map your keyword universe"},"content":{"rendered":"\n<p>Good\nkeyword research will identify the words, phrases and terms people are entering\ninto search engines when they are looking for something that your business can\nprovide.<\/p>\n\n\n\n<p>Before\ninvesting any significant amount of time into individual search engine\noptimisation (SEO) tasks, you need to ensure that your keyword research methods\nare detailed and comprehensive enough to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>understand the needs of searchers<\/li>\n\n\n\n<li> illustrate the current search results relevant to your business<\/li>\n\n\n\n<li> effectively inform your SEO strategy  <\/li>\n\n\n\n<li> highlight the competition you need to out-perform <\/li>\n<\/ul>\n\n\n\n<p>Conducting\neffective keyword research is essential to every successful business because\npoor research methods can lead to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>inaccurate targeting<\/li>\n\n\n\n<li> attempting to rank for ultra-competitive terms that won\u2019t deliver the best return on investment (ROI) <\/li>\n\n\n\n<li> optimising for words and phrases that no one is searching for. <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">The primary objectives of keyword research<\/h2>\n\n\n\n<p>Employing\neffective keyword research methods will enhance the discoverability of your\nbusiness and provide you with a better understanding of the current search\ndemand landscape. This will help you to develop fully optimised SEO strategies\nwith the power to deliver significant results in both the short and the long\nterm.<\/p>\n\n\n\n<p>The keyword\nresearch process of a business selling football kits might, for example,\nillustrate that generic search terms such as \u201cfootball tops\u201d have far higher\nsearch volumes than terms incorporating specific brand names. Optimising for\nthis broader search landscape will require a strategy that is more focused\ntowards serving existing demand than aiming to optimise for hyper-specific\nsearch terms. However, SEO is all about delivering value and generic,\nhyper-competitive terms rarely meet this requirement. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Target achievable terms and phrases that align with your marketing objectives<\/h2>\n\n\n\n<p>There is no\npoint identifying keywords if it will be impossible for your business to rank\nwell for them in SERPs. Nor will they necessarily convert into sales even if\nyou manage to rank for them. This doesn\u2019t mean that you can\u2019t aim high, it just\nmeans focusing appropriately to secure the best ROI for your investment.<\/p>\n\n\n\n<p>You will\nalso find it beneficial to prioritise the work that will drive the most\nsignificant results. Just imagine how frustrating it will feel to invest months\ninto targeting one set of keywords only to realise that you could have secured\nbetter results in a shorter amount of time simply by targeting a different set\nof keywords.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The advantages of long-tail keywords<\/h2>\n\n\n\n<p>Long-tail\nkeywords are generally search phrases of four words or more and they are where\nthe action is at for most smaller businesses. Taking the above example,\n&#8220;West Bromwich football tops for sale&#8221; is going to be far easier to\nrank for and will deliver more targeted traffic with a buying intention versus\n&#8220;football tops&#8221;.<\/p>\n\n\n\n<p>You may\nattract lower volumes of traffic with long-tail keywords, however, the traffic\nyou do secure will be far more focused and interested in what you have to\noffer.<\/p>\n\n\n\n<p>Ultimately,\nyou need to place yourself in the minds of searchers to effectively empathise\nwith their wants and needs. Shaping a list of keywords that will deliver value\nfor your business will help you to create pages and content that your ideal\naudience will find valuable and easy to access. It will, therefore, drive the\nrest of your natural and paid search strategy. <\/p>\n\n\n\n<p>Success starts\nwith the right keywords!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Want to know more?<\/h2>\n\n\n\n<p>You can visit The Hub for tips on starting your business with a domain name, a business email, and a website. You can also download\u00a0<strong>free\u00a0<\/strong>insightful e-books there.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/landingpage.names.co.uk\/the-hub?PR=BRT40\">Visit The Hub<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Good keyword research will identify the words, phrases and terms people are entering into search engines when they are looking for something that your business can provide. Before investing any&#8230; <a class=\"more-link\" href=\"https:\/\/www.names.co.uk\/blog\/better-keyword-research\/\">Read more &rarr;<\/a><\/p>\n","protected":false},"author":17,"featured_media":14585,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1707],"tags":[],"class_list":["post-14766","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Better keyword research - understand and map your keyword universe<\/title>\n<meta name=\"description\" content=\"Good keyword research will identify the words, phrases and terms people are entering into search engines when they are looking for something that your\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.names.co.uk\/blog\/better-keyword-research\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Better keyword research - understand and map your keyword universe\" \/>\n<meta property=\"og:description\" content=\"Good keyword research will identify the words, phrases and terms people are entering into search engines when they are looking for something that your\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.names.co.uk\/blog\/better-keyword-research\/\" \/>\n<meta property=\"og:site_name\" content=\"names.co.uk blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/namesco\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-18T10:24:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-08T11:17:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.names.co.uk\/blog\/wp-content\/uploads\/2019\/03\/SEO.png\" \/>\n\t<meta property=\"og:image:width\" content=\"945\" \/>\n\t<meta property=\"og:image:height\" content=\"425\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Nathan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Namesco\" \/>\n<meta name=\"twitter:site\" content=\"@Namesco\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nathan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.names.co.uk\/blog\/better-keyword-research\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.names.co.uk\/blog\/better-keyword-research\/\"},\"author\":{\"name\":\"Nathan\",\"@id\":\"https:\/\/www.names.co.uk\/blog\/#\/schema\/person\/c4a24823b87b0d365a83bb36d095d471\"},\"headline\":\"Better keyword research &#8211; 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