{"id":14667,"date":"2019-05-14T15:38:38","date_gmt":"2019-05-14T14:38:38","guid":{"rendered":"https:\/\/www.names.co.uk\/blog\/?p=14667"},"modified":"2019-05-21T10:32:52","modified_gmt":"2019-05-21T09:32:52","slug":"12-features-for-ecommerce-websites","status":"publish","type":"post","link":"https:\/\/www.names.co.uk\/blog\/12-features-for-ecommerce-websites\/","title":{"rendered":"12 features for your Ecommerce website"},"content":{"rendered":"\n

We see so many design trends in Ecommerce websites<\/a>, such as animation, advanced filtering, videos and 360-degree product previews. However, trends like these don\u2019t guarantee sales. Every Ecommerce site should have certain features to stay relevant and competitive. Here\u2019s our list of must-have features, to attract visitors and increase your conversion rate.<\/p>\n\n\n\n

Easy website navigation<\/h2>\n\n\n\n

Easy to use navigation plays a huge part in having a successful Ecommerce website<\/a>. If a visitor to your online shop can access your products or services with ease and find something to meet their needs, the chances of them making a purchase increases greatly.<\/p>\n\n\n\n

Categorising\nyour products makes it easier for your customers to browse. Plus, having a decent website structure will also help search engines,\nlike Google, to crawl and rank your website.\nIf you are looking for\nproducts online, you will usually find online stores that have a good\nnavigation structure ranking towards the top of page.<\/p>\n\n\n\n

Simple\nnavigation is also important for a visitor to be able to checkout as soon as\npossible and complete their purchase. <\/p>\n\n\n\n

Search option<\/h2>\n\n\n\n

All good Ecommerce <\/a>websites should have a search box in an easy-to-spot location. This allows your visitors to quickly find exactly what they\u2019re looking to buy. The longer it takes your visitor to find what they\u2019re looking for, the less chance you have of making a sale and head off to one of your competitors.<\/p>\n\n\n\n

Here are some great examples of how other businesses are making it easy for their visitors:<\/p>\n\n\n\n

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Ebay know that their visitors aren\u2019t always searching for the same product, so are using the search box as the main search option, over the navigation.<\/em><\/figcaption><\/figure>\n\n\n\n
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Gumtree even give you the option to search locally.<\/em> <\/figcaption><\/figure>\n\n\n\n
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Reeboks search option stands out against their black navigation bar.<\/figcaption><\/figure>\n\n\n\n

If a visitor can quickly find exactly what they\u2019re looking for, you\u2019ll have a better chance of converting them into a customer.<\/p>\n\n\n\n

Clean website design<\/h2>\n\n\n\n

Did you know it only takes a visitor around 3 seconds to decide whether to stay on your website or head off to a competitor? <\/p>\n\n\n\n

The design of your website will have an impact on how your visitor views your business and products. A website should be clean and avoid unnecessary features, which can take away from what your business is all about. Successful Ecommerce websites<\/a> have a home page that is inviting. It should entice your visitors to click on your products or categories and begin the process of browsing, adding products to their cart and checking out.<\/p>\n\n\n\n

High quality content<\/h2>\n\n\n\n

The content on your website should be aimed towards your visitors. It should provide them with enough information to help them understand whether the product is right for them. If your content is of good quality, it will encourage your visitors to stay and increase the chances of making a purchase and even return to your website.<\/p>\n\n\n\n

Good\nquality content will also help you rank in search engines, like Google. Your\ncontent, at it\u2019s most basic, should be:<\/p>\n\n\n\n