{"id":14597,"date":"2019-03-29T13:15:05","date_gmt":"2019-03-29T12:15:05","guid":{"rendered":"https:\/\/names.co.uk\/blog\/?p=14597"},"modified":"2019-04-05T11:47:12","modified_gmt":"2019-04-05T10:47:12","slug":"how-to-write-a-blog-our-tips-and-tricks-to-help-you-succeed","status":"publish","type":"post","link":"https:\/\/www.names.co.uk\/blog\/how-to-write-a-blog-our-tips-and-tricks-to-help-you-succeed\/","title":{"rendered":"How to write a blog – our tips and tricks to help you succeed"},"content":{"rendered":"

Based on recent research, users spend 2 – 3 seconds deciding whether to read an article. Even if they do click, many will abandon a post without reading the whole thing. According to further research, 70% of visitors will never return to your site.<\/p>\n

Although this seems harsh, it\u2019s the reality of our immediate gratification culture. With everything available at our fingertips, as a writer, you need to make your content stand out to ensure your readers regard it as a good investment of their precious time.<\/p>\n

How to write a blog<\/strong><\/h1>\n

As a writer, you know what you have to say is valuable and you want to share that insight with the world. So how do you turn disinterested scrollers into loyal, regular readers? Check out our tips below for how to write a blog users will want to read.<\/p>\n

Audience<\/strong><\/h2>\n

The first step in creating content which converts is to know who you\u2019re talking to. Getting to know your audience will help you understand how to write a blog readers can relate to.<\/p>\n

This isn\u2019t necessarily as simple as figuring out who you want to be reading your posts. Use data analysis to find out who relates to your content and the keywords they\u2019re searching for to encourage click-throughs.<\/p>\n

Attention<\/strong><\/h2>\n

Writing compelling headlines is key to a successful blog. As mentioned above, users generally spend under 3 seconds deciding whether to read your post, so if your headline doesn\u2019t grab attention, users will just scroll past.<\/p>\n

There is plenty of software available to help determine and improve the emotional value of headlines, making sure you grab your audience\u2019s attention.<\/p>\n

Subheadings<\/strong><\/h2>\n

Nobody wants to read one huge paragraph, particularly on a small device. It\u2019s unpleasant on the eyes and visitors won\u2019t keep reading if the content doesn\u2019t feel user-friendly.<\/p>\n

Utilising subheadings helps break up content and gives skim readers an idea as to what your post is about before they read it properly.<\/p>\n

Bullet points<\/strong><\/h2>\n

Similarly, to subheadings, bullet points break up your post and give the eyes a break. Be careful not to overuse them, however, keep them simple and to the point like mini-headlines.<\/p>\n

Images<\/strong><\/h2>\n

The human brain is easily bored so break up your content with images which add value to your writing.<\/p>\n

SEO<\/strong><\/h2>\n

Although SEO shouldn\u2019t be your only consideration when writing a blog post as this can make your writing feel unnatural, you should never write a post without giving some consideration to keyword and semantic relevance.<\/p>\n

Call to action<\/strong><\/h2>\n

Ensure your posts include a clear \u2018Call To Action\u2019 such as asking readers to \u2018comment\u2019, \u2018like\u2019 or \u2018share\u2019 to increase engagement and make them feel part of something. If you\u2019re selling a product, encourage them to buy or \u2018subscribe\u2019 if your product isn\u2019t a physical item.<\/p>\n

Get the right name<\/strong><\/h2>\n

In the ever-changing world of online communications and the rise in bloggers from all types of backgrounds, getting the right domain name is crucial for bringing readers back time and time again. At names.co.uk<\/a> you can find the domain name which is perfect for your blog or company. Create a personalised email address<\/a> to add that aura of professionalism your readers will love.<\/p>\n","protected":false},"excerpt":{"rendered":"

Based on recent research, users spend 2 – 3 seconds deciding whether to read an article. Even if they do click, many will abandon a post without reading the whole… Read more →<\/a><\/p>\n","protected":false},"author":17,"featured_media":14217,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1707,1596],"tags":[],"class_list":["post-14597","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-tips-and-tricks"],"yoast_head":"\nHow to write a blog - our tips and tricks to help you succeed<\/title>\n<meta name=\"description\" content=\"Users spend 2-3 seconds deciding whether to read an article. Writing content that stands out is a good investment for your business. 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