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Pay-Per-Click Advertising

Increase visitors from Google™

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Your website can reach a much wider audience with our fully qualified Google™ account managers.

Does Google AdWords™ confuse you? Do you want to be at the top of Google™ without breaking the bank? Do you want a trained account manager to guide you through it?

We can help get your products and brand name in Google's sponsored search listings, giving you access to hundreds, if not thousands of potential customers.

With our Pay-Per-Click Advertising packages, you can work with a certified Google specialist to set up your Pay-Per-Click (PPC) advertising campaign. We help select your keywords, create your adverts and manage the budget. The Google click costs are all included in the campaign budget that you choose.

Advertising on Google™ allows you to target your audience by bidding on highly relevant keywords related to your business. Results can be clearly measured and campaigns are tweaked to achieve maximum performance.

Your account manager will:

  • Do a full audit of your website
  • Provide you with keyword and advert recommendations for you to review and approve
  • Put the campaign live within 3 days
  • Monitor the campaign daily to ensure it is hitting your objectives
  • Provide a performance report once the campaign has finished

Choose Your PPC ADV Package

EntryStarterProfessionalPremiumPlatinum
Key Features
Guaranteed Visits

Guaranteed Visits

Guaranteed visits means the number of click throughs from your ads to your website, by users who have searched for specific keywords in your campaign. This ensures the visitors coming through to your website are highly targeted to your products or services.

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Advised Campaign Duration (days)

Advised Campaign Duration (days)

Advised Campaign Duration is the suggested number of days your campaign should run to achieve the guaranteed number of clicks. Our experts will look at variables such as Google’s actual search volumes for your keywords, and agree with you the best length for campaign.

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Languages

Languages

The campaign language you use in your ads should match the language on the landing pages on your website.

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Site Analysis

Site Analysis

Our Search specialists will analyse the content on your website and look at searches related to your industry. Armed with all the necessary information, they are then able to select your keywords, create your ads and select the best landing pages (destination URL) for your campaign.

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Keyword Selection

Keyword Selection

Our Search specialists will carefully research and select keywords relevant to your business, which could generate conversions or brand awareness having been searched for already by your potential customers. They will analyse all keyword combinations, excluding non-profitable ones such as “free product name” for your paid-for service.

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Ad Text Generation

Ad Text Generation

Specific ads will be created for your campaign to maximise the click through rate, by attracting clicks only from users interested in your products and avoiding generic clicks from un-targeted users. Remember that you only pay for clicks on your ads, not for impressions (number of times your ad is displayed).

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Performance Reports

Performance Reports

You will receive monthly reports detailing your campaign’s performance and a final report at the end of the campaign. These will include the amount of impressions, clicks and conversions (providing Conversion Tracking is in place) generated by each keyword in the campaign.

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Dedicated Traffic Manager

Dedicated Traffic Manager

Our Dedicated Traffic Managers have obtained the Google Adwords™ certification, and will manage each campaign, from the creation right up to the final report.

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Campaign Optimisation

Campaign Optimisation

Data from your campaign is monitored daily so that it can be continually optimised. Keyword integration and campaign settings may be altered to improve goals and achieve more conversions.

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Conversion Tracking

Conversion Tracking

Conversion tracking needs to be activated within your website code in order for us to record activities such as ad impressions and clicks. This tracking will also record the number of valuable actions (conversions) that your visitors have completed on your site such as a sale, information request or subscription. Our specialists will generate the tracking code for you to place inside your website confirmation page.

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Package Pricing

  • Entry

    £139.00 per campaign ex. 20% vat

  • Starter

    £399.00 per campaign ex. 20% vat

  • Professional

    £799.00 per campaign ex. 20% vat

  • Premium

    £1,599.00 per campaign ex. 20% vat

  • Platinum

    £3,199.00 per campaign ex. 20% vat

*Guaranteed clicks are not applicable to specific highly competitive search categories such as loans, mortgages, insurances and so on. In these instances, our search experts will supply a free estimate with a customised offer.

What is PPC?

PPC (Pay-Per-Click) allows you to drive traffic to your website by bidding on keywords that are relevant to your customers and what they search for.

Customers use search engines to make a search, then the idea is that your business appears in the results when the search is relevant to your business. You only pay when the customer clicks on your ad.

Our qualified Google specialists work on picking the right keywords and creating the most effective adverts to ensure that it’s your ad that is clicked on; making it easy for you to get your campaign up and running.

Discover all the features of PPC ADV

  • Instant Visibility

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    Instant Visibility

    Gain instant visibility and increase targeted visitors to your website from the World's most popular search engine! Your text adverts will show in Google's sponsored search results when the keywords your campaign is bidding on are searched for.

  • Regular Reports

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    Regular Reports

    You will receive monthly reports on the progress of your campaign so you can stay up to date with performances. These reports will help you understand which keywords bring more visitors to your website and result in conversions.

  • Expert Campaign Setup

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    Expert Campaign Setup

    Our team of SEM (Search Engine Marketing) specialists are all certified Google Qualified Individuals, who have the knowledge and expertise to develop successful campaigns for you. They will set up your campaigns by first analysing your website and selecting keywords that will support your objectives, and then creating text ads that will attract your audience.

  • Easy Budgeting

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    Easy Budgeting

    The beauty of Pay-Per-Click advertising is that you only pay for the number of clicks your ads receive, not the number of views. Setting your budget is easy with Keyword ADV as it comes with a pre-set number of clicks, so you can decide how many clicks you want to receive and how much you want to spend.

    When your budget allowance is spent either for that day or for the entire campaign, your ads pause and you won't receive any further clicks until the budget resumes or is reset. Plus, get lower costs per click, the more clicks you buy!

  • Dedicated Traffic Manager

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    Dedicated Traffic Manager

    Our top four Keyword ADV packages come with a Dedicated Traffic Manager, all of who have obtained the Google Adwords™ certification. They will manage your campaign from creation right up to the final report, and will optimise it throughout to ensure you get the best possible return.

  • Certified Google Adwords™ Partner

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    Certified Google Adwords™ Partner

    Our team of Dedicated Traffic Managers and Search Engine Marketers have all taken exams to demonstrate their Google Adwords™ knowledge. As Google Adwords™ Certified Partners, our team has the expertise to successfully manage your campaigns.