Keyword ADV
Increase your visitors from Google!
Google can open your website up to a much wider audience if used to its full potential. Include your website in Google’s sponsored listings and you could reach hundreds, if not thousands of potential customers searching for your products or services.
By appearing in the sponsored search results for keywords related to your business and paying only for the clicks on your ads and not the views, you can reach your target audience very cost-effectively.
Start using Keyword ADV today and watch your business grow.
| Entry | Starter | Professional | Premium | Platinum | |
|---|---|---|---|---|---|
| Continue | Continue | Continue | Continue | Continue | |
| £166.80 inc. VAT | £478.80 inc. VAT | £958.80 inc. VAT | £1918.80 inc. VAT | £3838.80 inc. VAT | |
| Guaranteed Visits* | 150 | 500 | 1100 | 2400 | 5100 |
|
The number of visits or click throughs to your website by users that have searched for the keywords specified in your campaigns and clicked on your Ads. This means that the guaranteed visits to your website will be extremely targeted to your products or services. |
|||||
| Advised Campaign Duration (days) | 7 | 15 | 30 | 60 | 120 |
|
This is the suggested length of time for your campaign to run in order to achieve the guaranteed number of clicks. The real campaign length will be agreed between you and your Dedicated Traffic Manager and may depend on many variables such as Google’s actual search volume for your specified keywords. |
|||||
| Languages | 1 | 1 | 2 | 2 | 4 |
|
This is your campaign language and the language of the users your Ads will be aimed at. This language should be the same as the related pages on your website. |
|||||
| Site Analysis | Yes | Yes | Yes | Yes | Yes |
|
Our SEM team (Search Engine Marketing) will analyse your website content and related industry, collecting all the necessary information to be able to select your keywords, create your Ads and choose the better landing pages (destination URL) for your campaign. |
|||||
| Keyword Selection | Yes | Yes | Yes | Yes | Yes |
|
Your keyword selection will be carried our manually by our specialists. They will research and select keywords related to your website or business, that have been searched for by your potential customers and could generate conversions or brand awareness. All keyword combinations are considered and analysed, carefully excluding non-profitable ones i.e. “free product name” for your paid-for service. |
|||||
| Ad Generation | Yes | Yes | Yes | Yes | Yes |
|
Our specialists will create specific Ads for your campaign to maximise the click through rate by attracting only clicks from users that are really interested in your products or services, and avoiding generic clicks from users that are not targeted to your requirements. Remember that you will only pay for the clicks you receive and not for Ad impressions (number of times your Ad is displayed). |
|||||
| Performance Reports | Yes | Yes | Yes | Yes | Yes |
|
Our campaign specialists will prepare detailed reports about your campaign’s performance and results. These will include the number of impressions, clicks and conversions (provided Conversion Tracking is in place) generated by each keyword in the campaign. You will receive a report each month plus a final report at the end of the campaign. |
|||||
| Dedicated Traffic Manager | No | Yes | Yes | Yes | Yes |
|
Each campaign is managed by a Dedicated Traffic Manager, from the creation of the campaign, right up to the final report. All of our Dedicated Traffic Managers have obtained the Google AdwordsTM certification. |
|||||
| Campaign Optimisation | No | Yes | Yes | Yes | Yes |
|
Your campaign will be optimised throughout the time it is running. Data is monitored daily so that keyword integration and campaign settings can be modified to improve goals and increase the number of conversions. |
|||||
| Conversion Tracking | No | No | No | Yes | Yes |
|
Our specialists will generate the specific code for you to place within the confirmation page of your website. Once this has been activated, more information can be included within your campaign results so not only the Ad impressions and clicks, but also the number of valuable actions (conversions) that the visitor has completed on your website, such as a sale, subscription or an information request. |
|||||
| per campaign from | £139 | £399 | £799 | £1,599 | £3,199 |
Discover all the features of Keyword ADV
- Instant visibility Your text ads will appear in Google's sponsored search results when the relative keywords chosen for your site are searched for. Increase visitors and improve targeting from the World’s most popular search engine!
- Up-to-date reports Stay updated on the progress of your campaigns with detailed monthly reports. Check conversions and compare performances; know what keywords bring more visitors to your website and monitor returns on your investments.
- Campaign optimisation Let our experts do the campaign optimisation for you: they will analyse your website and select a list of keywords that fit with your business, create text ads and set up your Google campaigns to maximise performance. Our team of SEM (Search Engine Marketing) specialists, who are all certified Google Qualified Individuals, will develop your campaigns ensuring the upmost expertise and professionalism.
- Easy budgeting You only pay for the ad clicks you receive and not for the number of ad views. Keyword ADV comes with a pre-set number of clicks so it’s up to you how many clicks you want and how much money you want to spend. Once your allocated budget is spent, your ad clicks will stop until you or your budget decides. Plus, the cost per click decreases as the number of clicks you purchase increases!
*Guaranteed clicks are not applicable to specific highly competitive search categories such as loans, mortgages, insurances and so on. In these instances, our search experts will supply a free estimate with a customised offer.
