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Marketing Tools

Engage and retain your customers with tried and tested tools

Effective marketing is vital to the success of any online business and all our packages come with a range of fantastic marketing tools to help you build and manage relationships with your customers.

From newsletters to voucher codes, from analytics to online booking, we have an Ecommerce Package to suit your marketing needs - View All Ecommerce Packs

• Online Booking: convenience at your fingertips

  If you’re selling services online, such as B&B rooms, holiday lets or beauty salon appointments, then the Ecommerce booking system is ideal. You can offer your customers a convenient reservation and appointment booking service online with secure payment, making the whole process seamless. You can also take bookings over the phone or in person and enter them into your system manually.

• Newsletters: keep your visitors up-to-date

  Newsletters are a great way of keeping your visitors up-to-date with your latest news and products, and enable you to offer exclusive discounts. Create attractive email newsletters using the Ecommerce Newsletter Tool, complete with ready-made templates, and expand your marketing base with a ‘subscribe to newsletter’ form on your website. You can even send your newsletters on a schedule, keeping them timely and manageable.

• Blogs: share knowledge and build trust

  A blog can help you to build customer confidence and add personality to your online business. Blog about company expansion plans, a new product line or your latest promotion. Write useful ‘did you know’ articles about your products or comment on industry news, positioning yourself as a trustworthy and knowledgeable expert in your field.

• Forums: encourage customer interaction

  A forum will encourage customers to interact with you and each other; they can use it to share information and ask questions and you may find that some helpful customers will answer for you. You can add a forum to your online shop in minutes through your Admin Panel and create a lively, responsive community.

• RSS Feeds: keep your content fresh

  Adding an RSS feed to your website can help improve your search engine rankings by having fresh, up-to-date content on your site. An RSS feed will take content from other websites and feed it into yours, so you could show relevant product or industry news.

• Share and Like Buttons: get social

  Recommendations of your products and services will go a long way to increase your revenues and build a loyal customer base. Add social share and like buttons to your products and web pages so that your users can promote your business for you via Facebook, Twitter and a whole host of social networking and bookmarking sites.

• Widgets: bring your website to life

  Widgets add value by incorporating external content and can really bring your website to life. Video can be a very powerful sales tool, for example if you sell tents, show a YouTube video of how easy it is to erect your newest tent. Seeing someone else using your product can have a positive impact on users and encourage them to buy.

• Promotions & Discounts: increase customers and loyalty

  Everyone loves a great deal! Keep your customers interested with promotional offers and discounts; 50% off today; 25% off red socks; use voucher code FY12 for 10% off; BOGOF (buy one get one free). You can also bundle products so that if you’re selling a tent, you may wish to ‘bundle’ an airbed with it. Use discounts on your site or as voucher codes in your newsletters. You set the parameters for the offer such as the time frame, the criteria and whether you want to show a cash or percentage saving.

• Cross-Selling: show customers what they might also like

  Cross-selling is a clever way of encouraging customers to increase their basket size. Manual cross-selling: if a customer looks at a specific product, you can show them a related item ‘you might like this’. Automatic cross-selling: ‘customers who bought X also bought Y and Z’.

• Google Analytics: discover more about your customers

  Google’s free, advanced analytics tool can be added to your website in just a few clicks. Track customer behaviour, find out where they mostly enter and exit your website, what your most popular pages are, learn what keywords work best and conclude ways in which you can improve your online shop and marketing campaigns to attract more visitors and increase conversions.

**Offer is 25% discount on Professional, 33% discount on Premium and 50% discount (equivalent 6 months free) on Platinum Annual Ecommerce plans for the first billing period only and includes a .uk Domain Name registered Free for 2 years. Offer does not apply to renewals.