Getting seen on Google™ and other search engines is an essential part of running a successful business online. It's the easiest and fastest way for visitors to find you if they don't already know your web address.
Ultimately what you should be striving for is a high, first page ranking on organic search results (or natural search - the bit on the left on Google), so that your website is highly visible to your target audience.
SEO - What Do I Need To Know?
Organic search is extremely powerful. When a user searches for a keyword, the order of results, or search rankings, are highly influenced on relevance to those keywords. This in turn will bring highly targeted traffic to your website.
Where do I start with SEO?
SEO (Search Engine Optimisation) can be split into a number of manageable activities and you can achieve great results yourself if you stick with it. Ecommerce comes with a number of tools to help you.
When will I see results?
SEO is not about short-term or immediate gains; it will however help you achieve your medium to long-term goals by giving you a better overall presence online. So, the sooner you get started, the sooner you will see the benefits.
Benefits Of SEO
1 Cost Effective
SEO is a cost effective way of attracting visitors to your website, you can achieve good results yourself without paying for a search position.
2 Increase in Trust
Users tend to put a lot of trust in organic search results due to their relevancy to the searched topic.
3 Share of Voice
You can increase your share of voice if you are present in organic and paid for search results.
Tools To Get You Started
Ecommerce SEO Cockpit
Learn how to improve your shop's Search Engine Optimisation page by page.
The SEO Cockpit will help you to learn where and how to optimise your website for search engines, whatever your current level of SEO understanding.
This useful tool will display an SEO percentage for every page so you can see exactly which pages need to be edited. A task list will be generated giving you specific suggestions on what to change.
The SEO Cockpit provides you with a really easily way to learn more about SEO for your online shop and can be accessed through your Ecommerce Admin Panel.
Search Engine Friendly URLs
Your Ecommerce Shop web page URLs are as short and relevant as possible to make it easier for your customers to understand when they are displayed in search engines.
Google Registration & Sitemap
Your Ecommerce Shop benefits from enhanced SEO in that it will automatically create a free Sitemap to inform Google, the world's largest search engine about all the pages in your Online Store.
Your Sitemap will help Google (and other search engines, such as Yahoo and Microsoft) to crawl and index your site more efficiently.
Google & Tracking
Learn more about your customers and improve your website
Google's free, advanced analytics tool can be added to your website in just a few clicks. Track customer behaviour, find out where they mostly enter and exit your website, what your most popular pages are, learn what keywords work best and conclude ways in which you can improve your online shop and marketing campaigns to attract more visitors and increase conversions.
Your Ecommerce Shop is connected to eTracker, a tool that provides you with statistics on the visitors to your shop including average time per visitor, number of page impressions and more.