Ecommerce comes with a variety of sales and marketing tools to help you build your customer base, increase turnover and grow your online business.
To improve your chances of being successful online, be pro-active and use a combination of these tools to promote your products or services, and keep in the forefront of customers' minds.
From newsletters to blogs, from voucher codes to social sharing buttons, each comes with its own uses and benefits, and can be accessed via your Ecommerce Admin Panel.
Promote your Ecommerce Shop online for a fraction of the cost of more traditional offline advertising, with Google Adwords™.
Set yourself a budget, create a list of keywords and a set of adverts for your products or your brand, and gain instant visibility for your shop through Google's sponsored search listings. You only pay Google when a user clicks on your advert, taking them through to your online shop.
Top Tip: set the landing page URL in your advert to the exact URL of the product page you are advertising, making sure you get visitors directly to the product they were searching for.
Promotions & Discounts
Everyone loves a great deal: keep existing customers interested, attract new customers and increase your sales volume.
Increase value for money by bundling your related products together i.e. get an airbed with any tent.
Discount Voucher Codes
Show voucher codes in your online shop or in your newsletters i.e. use voucher code FY12 for 10% off.
Promotional Product Boxes
Highlight specific products in promotional boxes and add extra images, drawing attention to your best deals.
Payment & Price Discounts
You set the parameters for the offer such as the time frame, the criteria and whether you want to show a cash or percentage saving.
some examples are:
- 50% off everything
- £10 off T-shirts
- BOGOF (buy one get one free)
Cross Selling, Comparisons & Ratings
Encourage customers to increase their basket size through cross selling, and help them make a choice with product comparisons and ratings.
Manual Cross Selling
If a customer looks at a specific product, you can choose a related item to show them - 'you might like this'
Allow customers to compare some of your products side-by-side, helping them to see which ones have all the features they need, narrowing down their choices.
Automatic Cross Selling
Automatically show that 'customers who bought X also bought Y and Z', inspiring further purchases.
eKomi Shop Rating
Real customer feedback can help others to make a purchase decision. If a product is rated highly by someone who has bought it, others will more likely trust in it too.
Talk to your customers regularly, encourage feedback and interaction, and keep your website content fresh.
Send out a Newsletter
Keep your visitors up-to-date with your latest news and products, and offer exclusive discounts to your subscribers.
Create attractive newsletters using the ready-made templates, and expand your marketing base with a 'subscribe to newsletter' form on your website.
You can even send your newsletters on a schedule, keeping them timely and manageable.
Facilitate a Forum
A forum will encourage customers to interact with you and each other, they can use it to share information and ask questions, and you may find that some helpful customers will answer for you.
Create a lively, responsive community and add another dimension to your online shop.
Write a Blog
A blog can help you build customer confidence and add personality to your online business. Blog about company expansion plans, a new product line or your latest promotion.
Link your blog articles to product pages on your website to guide customers along their journey.
Write useful 'did you know' articles about your products or comment on industry news, positioning yourself as a trustworthy and knowledgeable expert in your field.
Blogging is also a cost-effective SEO tactic, so get writing!
Include RSS Feeds
Adding an RSS feed to your website can help improve your search engine rankings by having fresh, up-to-date content on your site.
RSS feeds take content from other websites and feed it into yours, so you could show relevant product or industry news.
Widgets are small programs that can enhance your customers' entertainment and lengthen the time they spend in your shop, thus increasing conversions.
Video can be a very powerful sales tool, for example if you sell tents, show a YouTube video of how easy it is to erect your best-selling tent.
Seeing someone else using your product can have a positive impact on users and encourage them to buy.
The Wikipedia widget facilitates looking up terms that are marked in your shop directly at the online encyclopedia, helping them to understand words they may not be familiar with.
Wikipedia is a collaboration of user information from around the world - let them help you help your customers understand.