Make online shopping easy for your customers

Increase Sales

Improve your bottom line with tried and tested tools


Ecommerce comes with a variety of sales and marketing tools to help you build your customer base, increase turnover and grow your online business.

To improve your chances of being successful online, be pro-active and use a combination of these tools to promote your products or services, and keep in the forefront of customers' minds.

From newsletters to blogs, from voucher codes to social sharing buttons, each comes with its own uses and benefits, and can be accessed via your Ecommerce Admin Panel.

Increase your sales with a variety of tools

Google AdWords™

Promote your Ecommerce Shop online for a fraction of the cost of more traditional offline advertising, with Google AdWords™.

Set yourself a budget, create a list of keywords and a set of adverts for your products or your brand, and gain instant visibility for your shop through Google's sponsored search listings. You only pay Google when a user clicks on your advert, taking them through to your online shop.

Top Tip: set the landing page URL in your advert to the exact URL of the product page you are advertising, making sure you get visitors directly to the product they were searching for.

Promotions & Discounts

Everyone loves a great deal: keep existing customers interested, attract new customers and increase your sales volume.

Product Bundles

Increase value for money by bundling your related products together i.e. get an airbed with any tent.

Discount Voucher Codes

Show voucher codes in your online shop or in your newsletters i.e. use voucher code FY12 for 10% off.

Promotional Product Boxes

Highlight specific products in promotional boxes and add extra images, drawing attention to your best deals.

New Show Savings

Show customers just how great your deals are! This feature enables you to show the savings on your products in a percentage or monetary amount.

Payment & Price Discounts

You set the parameters for the offer such as the time frame, the criteria and whether you want to show a cash or percentage saving ie. 50% off everything.

New Limited Time Products

Now you can set up products to be sold for a limited time only. This is a useful feature when you have a sale on or would like to sell a certain product because it is seasonal.

Content Slider

Showcase your products, special offers and campaigns more prominently with the new content slider feature. Each slider image can be linked to a sub-page in your shop, so first catch your customer’s eye with a stunning image or offer, and then take them directly to the right place to take action. The slideshow will dynamically fit to the correct size and layout for your site.

Get free Fotolia credits with

Cross Selling, Comparisons & Ratings

Encourage customers to increase their basket size through cross selling, and help them make a choice with product comparisons and ratings.

Manual Cross Selling

If a customer looks at a specific product, you can choose a related item to show them - 'you might like this'

Product Comparison

Allow customers to compare some of your products side-by-side, helping them to see which ones have all the features they need, narrowing down their choices.

Automatic Cross Selling

Automatically show that 'customers who bought X also bought Y and Z', inspiring further purchases.

eKomi Shop Rating

Real customer feedback can help others to make a purchase decision. If a product is rated highly by someone who has bought it, others will more likely trust in it too.

Online Marketing

Talk to your customers regularly, encourage feedback and interaction, and keep your website content fresh.

Send out a Newsletter

Keep your visitors up-to-date with your latest news and products, and offer exclusive discounts to your subscribers.

Create attractive newsletters using the ready-made templates, and expand your marketing base with a 'subscribe to newsletter' form on your website.

You can even send your newsletters on a schedule, keeping them timely and manageable.

Facilitate a Forum

A forum will encourage customers to interact with you and each other, they can use it to share information and ask questions, and you may find that some helpful customers will answer for you.

Create a lively, responsive community and add another dimension to your online shop.

Write a Blog

A blog can help you build customer confidence and add personality to your online business. Blog about company expansion plans, a new product line or your latest promotion.

Link your blog articles to product pages on your website to guide customers along their journey.

Write useful 'did you know' articles about your products or comment on industry news, positioning yourself as a trustworthy and knowledgeable expert in your field.

Blogging is also a cost-effective SEO tactic, so get writing!

Include RSS Feeds

Adding an RSS feed to your website can help improve your search engine rankings by having fresh, up-to-date content on your site.

RSS feeds take content from other websites and feed it into yours, so you could show relevant product or industry news.

Social Networking

Let your customers spread the word for you - recommendations of your products and services will go a long way to increase your revenues and build a loyal customer base.

Share & Like Buttons

Add social share and like buttons to your products and web pages so that your users can promote your business for you via Facebook, Twitter and a whole host of social networking and bookmarking sites.


Let your customers do your marketing for you by enabling them to send an email about your product to a friend...or ten! A "Hi Mum, this is the Jacket I was telling you about, follow this link..." email can be very powerful.

Customisable Buttons

This feature allows you to customise ‘Call To Action’ buttons in your shop to guide your customers through your site quickly and seamlessly.

Buttons such as ‘Add to basket’ can have an effect on conversions so by playing around with the style, size, colour or wording, you can find the right combination of button characteristics that works for your shoppers.

Personalised Products

New to our Platinum package - allow your customers to get creative.

Have you ever had a customer request for a name to be added to a poster or t-shirt? Now you can add personalied products to your shop so selling items like t-shirts, cups, posters and calendars just got more interesting.

People enjoy creating unique products - something only they will have. With our Platinum package you can add that special, individual touch and your customers will enjoy creating bespoke products.

* Get a FREE .uk,, or domain name registered for 1 year with any of our Annual Web Hosting, SiteMaker, CloudSite or Ecommerce Packages.